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B2B Paid Media Specialist
Hire Digital. Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid social campaigns across platforms like LinkedIn and Meta, with a strong focus on B2B demand generation and campaign performance analysis. Proficient in budget management and collaboration with cross-functional teams to drive marketing goals.
Highest-signal resume keywords
B2B SaaS Paid Social ExperienceLinkedIn Ads ExpertiseMeta Ads ExpertiseCampaign Optimization SkillsBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social Campaign ManagementAudience TargetingConversion TrackingPerformance MeasurementCampaign LaunchAnalytical SkillsCreative TestingBid Strategy ManagementFull-Funnel MarketingDemand Generation
Soft Skills
Proactive CommunicationIndependent Work
Tools & Technologies
Reddit Ads6senseStackAdaptProgrammatic DisplayCTV AdvertisingPodcast Advertising
Industry Keywords
B2B TechnologyPaid Media BudgetsCampaign PerformanceOptimization OpportunitiesInternal Collaboration
About the role
Key responsibilities & impact- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit
- Monitor campaign performance, budgets, pacing and bid strategies
- Build and launch campaigns using creative and copy supplied by internal teams
- Continuously test and optimise audiences, targeting, placements and creative
- Identify opportunities to improve campaign efficiency and performance
- Support conversion tracking, measurement and reporting
- Recommend paid social strategies that support broader demand generation and pipeline goals
- Collaborate with internal Demand Generation, Creative and Web teams
- Proactively share platform trends, insights and optimisation opportunities
Requirements
What you’ll need- Strong hands-on experience in B2B SaaS or B2B technology paid social
- Deep expertise in LinkedIn Ads and Meta Ads
- Experience managing meaningful paid media budgets
- Strong understanding of B2B demand generation and full-funnel marketing
- Strong analytical and campaign optimisation skills
- Ability to work independently while communicating proactively with stakeholders
- Experience with Reddit Ads is highly desirable
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage
- This is a hands-on paid social role and does not include paid search responsibilities