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Freelance Digital Marketing Strategist
Hire Digital. Manage and optimise Google Ads and Meta/Facebook Ads accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Google Ads and Meta/Facebook Ads, with a strong focus on performance marketing and client relationship management. Proficient in leveraging AI tools for campaign strategy and optimization.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementPerformance MarketingClient Relationship ManagementAI Tools Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingPaid MediaDigital AcquisitionCampaign AnalysisBudget Management
Soft Skills
Client-Facing SkillsCommunication SkillsRelationship Management
Tools & Technologies
GA4Google Merchant CenterTrackingDashboardingClaudeChatGPT
Industry Keywords
Paid Acquisition StrategiesCampaign Performance OptimizationGrowth Strategy
About the role
Key responsibilities & impact- Manage and optimise Google Ads and Meta/Facebook Ads accounts
- Develop and implement paid acquisition strategies based on client growth objectives
- Review and validate recommendations generated by AI agents before implementing campaign changes
- Analyse campaign performance and identify opportunities for optimisation
- Advise clients across performance marketing, brand, creative, and growth strategy
- Build strong client relationships and communicate strategies and recommendations confidently
- Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding
Requirements
What you’ll need- Previous experience in performance marketing, paid media or digital acquisition
- Strong hands-on experience with Google Ads and Meta Ads
- Experience managing paid media budgets of approximately AUD20K+ per month
- Strong understanding of performance and brand marketing
- Strong client-facing and relationship management skills
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools
- Comfortable incorporating AI tools and agents into marketing workflows
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus