Freelance Paid Media Strategist – Google, Meta

Hire Digital

. Manage and optimise paid campaigns across Google Ads and Meta Ads .

Posted 9/29/2026contractRemote • Australia, New ZealandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across Google Ads and Meta Ads, with a strong focus on performance analysis and strategic recommendations. Proficient in utilizing AI tools to enhance marketing workflows and campaign effectiveness.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementCampaign OptimisationAI Tools UtilizationPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisBidding StrategiesBudget ManagementTargeting TechniquesCreative Testing

Soft Skills

Client CommunicationStrategic ThinkingCollaboration

Tools & Technologies

GA4Google Merchant CentreClaudeCodexChatGPT

Industry Keywords

Paid MediaPerformance MarketingDigital AcquisitionAdvertising BudgetsMarketing Automation

About the role

Key responsibilities & impact

Manage and optimise paid campaigns across Google Ads and Meta Ads
Develop paid acquisition strategies aligned with client objectives
Analyse campaign performance and identify opportunities to improve results
Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation
Review AI-generated account analysis and recommendations and determine appropriate actions
Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows
Translate campaign data into clear, actionable recommendations for clients
Communicate directly with clients regarding strategy, performance, and optimisation opportunities
Balance performance objectives with broader brand, creative, and customer journey considerations
Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking

Requirements

What you’ll need

At least 4+ years of experience in paid media, performance marketing, or digital acquisition
Strong hands-on experience managing both Google Ads and Meta Ads
Experience managing meaningful advertising budgets, ideally around AUD 20K+ per month
Strong understanding of campaign optimisation, testing, targeting, bidding, budgeting, and performance analysis
Demonstrated experience working directly with clients and providing strategic recommendations
Strong understanding of both performance and brand marketing
Comfortable analysing campaign data and independently determining the appropriate next steps
Experience using AI tools within marketing workflows
Exposure to Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly valued
Experience with GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is advantageous