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Freelance Senior EDM Developer
Hire Digital. Develop responsive HTML email / EDM templates from Figma, Adobe XD, Photoshop, or other design files .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing responsive HTML email templates and managing email campaigns using Adobe Journey Optimizer. Proficient in troubleshooting email rendering issues and ensuring compatibility across various email clients while maintaining attention to detail and effective communication.
Highest-signal resume keywords
Responsive HTML Email DevelopmentAdobe Journey Optimizer (AJO)HTML and CSS for EmailEmail Rendering TroubleshootingEmail Testing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTMLCSSEmail DevelopmentDynamic ContentPersonalisationTable-Based LayoutsMedia QueriesInline StylesEmail Campaign ManagementAudience Segmentation
Soft Skills
Attention to DetailWritten CommunicationCollaborationTime ManagementIndependent Work
Tools & Technologies
Adobe Journey OptimizerLitmusEmail on Acid
Industry Keywords
Email MarketingCustomer JourneysCampaign QAMobile ResponsivenessConsent Management
About the role
Key responsibilities & impact- Develop responsive HTML email / EDM templates from Figma, Adobe XD, Photoshop, or other design files
- Build email-safe layouts using HTML, CSS, table-based structures, inline styles, and media queries
- Build, update, and troubleshoot email campaigns within Adobe Journey Optimizer (AJO)
- Support journey setup, personalisation, dynamic content, profile attributes, audience targeting, and campaign QA
- Ensure compatibility across Outlook, Gmail, Apple Mail, Yahoo Mail, mobile devices, and other major email clients
- Troubleshoot rendering, responsiveness, personalisation, and campaign logic issues
- Implement reusable modules, merge tags, conditional content, and dynamic content
- Conduct pre-send QA covering links, images, alt text, personalisation, responsive behaviour, and content accuracy
- Make revisions based on internal and client feedback
- Collaborate with creative, marketing, project management, CRM, and development teams
- Manage multiple assignments and deliver work within agreed timelines
Requirements
What you’ll need- Strong experience developing responsive HTML emails / EDMs and hands-on experience with Adobe Journey Optimizer (AJO)
- Excellent knowledge of HTML and CSS for email
- Experience with personalisation and dynamic content within AJO
- Good understanding of table-based email layouts, inline CSS, media queries, Outlook / VML fallbacks, mobile responsiveness, and dark mode considerations
- Experience troubleshooting email rendering across major clients
- Understanding of customer journeys, audience segmentation, consent, profile data, and email delivery workflows
- Experience with email testing tools such as Litmus or Email on Acid
- Strong attention to detail and ability to translate designs accurately into HTML
- Comfortable working independently within a remote, project-based environment
- Good written communication and ability to work with international teams