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Growth Strategist – Freelance
Hire Digital. Develop and execute growth strategies across digital channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth strategies across digital channels, with a strong focus on SEO, analytics, and conversion optimization. Capable of analyzing data to drive audience growth and improve online visibility while effectively communicating insights to senior stakeholders.
Highest-signal resume keywords
Growth MarketingSEOConversion OptimizationData AnalysisDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DevelopmentWebsite OptimizationAudience GrowthCampaign Performance AnalysisAI Search OptimizationContent OptimizationDigital Funnel ManagementPerformance Measurement
Soft Skills
Strong CommunicationIndependent WorkPriority Management
Industry Keywords
Digital ChannelsOnline VisibilityUser JourneysCommunity EngagementPaid Marketing Initiatives
About the role
Key responsibilities & impact- Develop and execute growth strategies across digital channels
- Identify opportunities to improve online visibility, audience growth, and conversion performance
- Optimise website content and user journeys to improve discoverability and engagement
- Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence
- Analyse website traffic, audience behaviour, and campaign performance to identify opportunities
- Support community growth and engagement across relevant online platforms
- Develop and test growth initiatives, including content, campaigns, and audience-building strategies
- Support paid marketing initiatives where relevant and recommend optimisation opportunities
- Provide insights, reporting, and recommendations directly to senior stakeholders
Requirements
What you’ll need- Previous experience in growth marketing, digital marketing, SEO, conversion optimisation, or audience growth
- Proven experience developing and executing growth strategies across multiple channels
- Strong understanding of SEO, analytics, website optimisation, and digital funnels
- Experience using data to identify opportunities and measure performance
- Ability to work independently and manage priorities with limited supervision
- Strong communication skills with the ability to present recommendations clearly to senior stakeholders