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Senior Creative Strategist – DTC, E-commerce
Hire Digital. Lead creative strategy for Meta and other paid social campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative strategy and managing end-to-end creative production processes, with a strong focus on performance marketing and direct-response metrics. Proven ability to optimize campaigns and drive efficiency using AI-powered tools.
Highest-signal resume keywords
Creative Strategy LeadershipMeta Advertising KnowledgeCreative Production ManagementPerformance Marketing ExpertiseArt Direction Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief DevelopmentCampaign Performance AnalysisCreative Testing OptimizationVideo Editing OversightAdvertising Concept Development
Tools & Technologies
AI-Powered ToolsCreative Production Workflows
Industry Keywords
DTC BrandsDirect-Response MarketingFashion IndustryApparel IndustryLifestyle Brands
About the role
Key responsibilities & impact- Lead creative strategy for Meta and other paid social campaigns
- Develop advertising concepts, hooks, scripts, and creative briefs
- Oversee video editors and designers, providing art direction and quality control
- Analyse campaign performance and optimise creative testing strategies
- Drive creative production efficiency through AI-powered tools and workflows
- Own the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation
Requirements
What you’ll need- At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies
- Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics
- Proven experience managing creative production and providing art direction
- Strong portfolio showcasing successful campaigns and measurable results
- Experience in fashion, apparel, or lifestyle brands preferred
- Ability to commit to a dedicated, full-time role and work in the US time zone