Marketing Specialist

Hoffmann Brothers

. Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals .

Posted 9/23/2026full-timeUnited StatesJuniorMid-Level💰 $55,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing campaigns across multiple channels, including email, digital, and direct mail, while leveraging CRM and marketing automation tools like Service Titan Marketing Pro. Possesses strong project management skills and a data-driven mindset to analyze campaign performance and optimize brand touchpoints.

Highest-signal resume keywords

Integrated Marketing CampaignsService Titan Marketing ProMulti-Channel Campaign ExecutionBrand ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDigital MarketingDirect Mail MarketingCampaign Performance AnalysisPrint ProductionEvent PlanningMarketing AutomationSegmentationAutomationPerformance Tracking

Soft Skills

Cross-Functional CollaborationProject ManagementAttention to DetailAdaptabilityCommunication

Tools & Technologies

CRM SystemsMarketing Automation PlatformsAI ToolsService TitanClaudeChatGPTGemini

Industry Keywords

Home Services IndustryHVACElectricPlumbingAppliance RepairRoofing

About the role

Key responsibilities & impact

Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
Develop and execute integrated marketing campaigns across email, digital, direct mail, and other channels
Manage and optimize email marketing, including segmentation, automation, and performance tracking
Oversee brand touchpoints across digital, print, and infield experiences
Lead planning, execution, and evaluation of partnerships and sponsorships
Plan, coordinate, and execute trade shows, community events, and sponsorship activations
Attend events outside standard business hours as needed
Collaborate with external agencies to execute campaigns, manage deliverables, and align with brand standards and objectives
Support and manage the CRM and marketing automation system, including Service Titan Marketing Pro and Netic
Coordinate creation, production, and distribution of print materials and promotional items
Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
Identify and proactively address marketing needs across business units

Requirements

What you’ll need

Bachelor’s degree in marketing, communications or related field
At least 2 years of experience within the home services industry; HVAC, Electric, Plumbing, Appliance Repair, or Roofing preferred.
Hands-on experience with Service Titan’s Marketing Pro (strongly preferred)
Demonstrated ability to leverage AI tools to successfully automate key processes and tasks
Experience executing multi-channel campaigns, including email, digital, and direct mail
Strong understanding of brand management and customer life cycle marketing
Experience working cross-functionally with operations or field team
Experience managing agency relationships and external vendors (preferred)
Familiarity with CRM systems and marketing automation platforms (preferred)
Familiarity with Claude, ChatGPT, Gemini and other AI tools (preferred)
Strong project management and organizational skills (preferred)
Rigorous attention to detail (preferred)
Data-driven mindset with experience in analyzing campaign performance (preferred)
Experience with print production and promotional merchandise (preferred)
Event planning and coordination experience (preferred)
Ability to thrive in a fast-paced environment with shifting priorities
Adaptable and responsive, with the ability to quickly change direction as required
Confident and assertive; able to provide input, set boundaries, and say no when appropriate
Coachable and receptive to feedback, with the ability to take direction and execute efficiently
Strong cross-functional collaboration and communication skills
High level of ownership, initiative, and accountability
Detail-oriented with a strong commitment to brand consistency

Benefits

Comp & perks

Health, dental, & vision insurance premiums for the employee and any eligible family members.
Competitive 401K Retirement program (HB contributes up to 10%!!)
15 Paid Time Off Days
9 paid holidays
Referral Program
Employee Discounts plus Friends & Family Discounts
Promoting from within and many areas to advance in the company