Head of Demand Generation

Hometap

. Own a large portion of Hometap’s paid acquisition engine connecting homeowners with Hometap .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $220,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in performance marketing, including managing large media budgets and optimizing multi-step conversion funnels. Proven ability to lead and mentor teams while collaborating cross-functionally to enhance marketing strategies and outcomes.

Highest-signal resume keywords

Performance Marketing ExperienceTeam LeadershipMedia Mix ModelingGoogle Ads ExpertiseFinancial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingConversion Rate OptimizationPaid Media ManagementBudget AllocationIncrementality TestingLead Quality OptimizationMulti-Channel StrategyData AnalysisAttribution ModelingForecasting

Soft Skills

Excellent CommunicationCollaborative ApproachMentoringStrategic ThinkingAccountability

Tools & Technologies

Google AdsMicrosoft AdvertisingMetaTikTokYouTubeRedditQuora

Industry Keywords

Financial ServicesFintechLendingInsuranceRegulated Categories

About the role

Key responsibilities & impact

Own a large portion of Hometap’s paid acquisition engine connecting homeowners with Hometap
Report to the Chief Growth Officer
Lead a small team of marketers and manage a large annual media budget across paid search, paid social, and emerging channels
Maintain accountability for volume, efficiency, and lead quality
Optimize for down-funnel outcomes across a multi-week conversion cycle
Oversee strategy and performance across Google Ads and Microsoft Advertising (Bing)
Own strategy and performance across Meta, TikTok, and possibly YouTube
Direct a digital agency partner in testing and scaling emerging channels such as Reddit and Quora
Set test designs, success metrics, and channel-scaling criteria
Feed offline conversion and lead-quality data back to ad platforms
Partner cross-functionally to improve landing page and funnel conversion through structured testing
Support evolution beyond last-click attribution using media mix modeling and incrementality testing
Build and own the demand generation forecast and channel-level budget allocation
Reallocate spend as performance and marginal returns shift
Partner with Finance and Business Operations on planning, pacing, unit economics, and performance reporting
Present performance, insights, and recommendations to the Chief Growth Officer and leadership team
Lead, mentor, and grow a small team
Set goals and support career development
Oversee an external agency partner
Recruit and build out the team as the program scales
Work with Creative teams on testing roadmaps, briefs, and performance insights

Requirements

What you’ll need

12+ years of performance or growth marketing experience, including 5+ years leading teams
Proven track record managing an annual paid media budget of $15M or more
Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category strongly preferred
Experience optimizing a multi-step conversion funnel where lead quality is confirmed weeks after the initial conversion
Hands-on experience with media mix modeling and incrementality testing, such as geo holdouts or lift studies
Clear point of view on moving beyond last-click attribution
Deep expertise across Google Ads, Microsoft Advertising, Meta, TikTok, and YouTube
Strong financial acumen, including forecasting, channel-level budget allocation, and unit economics (CAC, LTV, payback)
Track record of hiring, developing, and mentoring high-performing teams
Experience managing agency partners and holding them accountable to clear performance goals
Experience with conversion rate optimization, including landing page and funnel testing
Collaborative approach to working with Creative, Finance, Business Operations, Product, and Analytics teams
Excellent written and verbal communication skills, with the ability to turn complex data into clear recommendations for executives
Bachelor’s degree, ideally in marketing, business, economics, or a related field

Benefits

Comp & perks

Competitive compensation
Healthcare coverage
Generous PTO
Meaningful equity package
Team-building and camaraderie opportunities
Bonus
Meaningful equity
Medical coverage
Dental coverage
Vision coverage
Work-from-home stipend
Parental leave
Paid time off