Global Marketing Manager

Honey Birdette

. Translate the global brand and marketing strategy into actionable plans, clear priorities and measurable objectives.

Posted 11/11/2026full-timeSydney • AustraliaMid-LevelSenior💰 A$125,000 - A$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated omnichannel marketing campaigns, managing creative teams, and optimizing marketing budgets for maximum ROI. Proven ability to translate brand strategies into actionable plans while fostering collaboration across diverse teams.

Highest-signal resume keywords

Integrated Omnichannel CampaignsMarketing ManagementPhotoshoot ProductionBudget ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentCreative DirectionPerformance AnalysisKPI SettingBrand Activations

Soft Skills

Project ManagementCommunicationCollaborationCreative Judgement

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration

Industry Keywords

FashionLuxuryBeautyLifestyle BrandsMarketing Strategy

About the role

Key responsibilities & impact

Translate the global brand and marketing strategy into actionable plans, clear priorities and measurable objectives.
Lead the global marketing calendar across markets and channels.
Identify emerging trends, cultural moments, customer insights and partnership opportunities.
Lead integrated marketing campaigns from concept to execution across global markets and channels.
Oversee end-to-end photoshoot production, including casting, locations, styling, contracts, usage rights, legal compliance and on-set creative direction.
Build and manage relationships with external production, photography, modelling, retail marketing, media and OOH partners.
Collaborate with Digital, CRM, PR, Social, Retail and Product teams on integrated omnichannel campaigns.
Manage and mentor graphic designers, copywriters and a Marketing Assistant.
Set campaign KPIs, analyse performance and ROI, and optimise activity.
Manage the annual marketing budget and maximise ROI.
Report directly to the Chief Brand & Digital Officer.

Requirements

What you’ll need

6+ years of marketing experience, ideally within fashion, luxury, beauty or lifestyle brands.
2+ years in a marketing management or senior leadership role, with experience managing creative teams.
A Bachelor’s degree in Marketing, Business Administration or a related field
Proven experience delivering integrated omnichannel campaigns, ideally across multiple international markets.
Strong creative judgement with hands-on experience in campaign development, photoshoot production and brand activations.
Commercially minded, with experience managing marketing budgets, campaign performance and ROI.
Excellent project management, communication and stakeholder management skills.
You thrive in a fast-paced, collaborative environment where creativity and innovation drive success

Benefits

Comp & perks

Hybrid Working Arrangements
Birthday, Wellness & Parental Leave
Generous Product Discounts
Self Love Leave
Convenient Sydney CBD Office
Premium Gym Membership