Director of Performance Marketing

Honeydew Health

. Own Honeydew’s paid media engine end to end .

Posted 10/16/2026full-timeNew York City • New York • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in managing paid media strategies, including budget allocation, performance measurement, and channel optimization. Proficient in analyzing marketing data and collaborating with cross-functional teams to enhance conversion rates and overall marketing effectiveness.

Highest-signal resume keywords

Performance Marketing LeadershipPaid Media Budget ManagementMulti-Touch Attribution AnalysisPaid Social And Search StrategyTeam Development And Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ROAS MeasurementCAC AnalysisMedia Mix ModelingIncrementality TestingGeo Holdout TestsConversion Rate OptimizationChannel-Specific OnboardingCreative Testing Loop ManagementPerformance Channel BuyingData Pipeline Oversight

Soft Skills

Strong Analytical SkillsEffective Communication

Tools & Technologies

Privacy And Consent PlatformsServer-Side TrackingProgrammatic AdvertisingConnected TV AdvertisingAffiliate Marketing

Industry Keywords

D2C MarketingHealthcare MarketingTelehealth MarketingSubscription Services

About the role

Key responsibilities & impact

Own Honeydew’s paid media engine end to end
Manage an eight-figure paid media budget and allocate spend across channels
Lead paid social and search spend and strategy
Measure ROAS and CAC by channel, multi-touch attribution, media mix modeling, incrementality, and geo holdout tests
Collaborate with designers and engineers on channel-specific onboarding experiences and CRO
Test and launch new channels, including connected TV, TikTok, affiliate, programmatic, and in-app inventory
Define and manage the creative testing loop
Manage and develop the paid search lead and paid media coordinator
Oversee marketing data pipelines, conversion tracking, privacy, and consent platforms
Plan budgets, forecast performance, determine channel mix, and recommend marketing investments
Report to and work directly with the Head of Growth, CEO, and CFO on strategy and targets
Rebuild spend allocation around incrementality rather than platform-reported ROAS
Improve tracking and measurement to withstand consent changes and support finance
Partner with the creative team on testing
Hire and develop the team to match the channel mix
Optimize blended CAC at target new patient volume

Requirements

What you’ll need

7 to 10 years of experience in performance marketing
Experience leading performance marketing at a fast-growing D2C company (Series B to D) or at an agency
Experience buying across major performance channels: social, search, CTV, programmatic, and display
Strong analytical skills and understanding of the full funnel
Ability to explain complex decisions to founders or CFOs in plain language
Experience personally running meaningful budgets on several platforms
Experience with paid social and search strategy
Experience with ROAS, CAC, multi-touch attribution, media mix modeling, incrementality, and geo holdout tests
Nice to have: healthcare, telehealth, or subscription experience
Nice to have: CTV, programmatic, or affiliate buying
Nice to have: server-side tracking and consent management setup
Must be authorized to work for any employer in the US without restriction

Benefits

Comp & perks

Equity in Honeydew
Flexible PTO
Free Honeydew membership
Health, vision, and dental insurance
401(k) with company match
One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
Company MacBook + monthly internet stipend