Lead Customer Marketing Specialist

Honeywell

. Develop and execute customer marketing strategies to drive customer engagement and loyalty .

Posted 9/15/2026full-timeAtlanta • North Carolina • United StatesSenior💰 $118,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer marketing strategies, utilizing marketing automation tools and CRM systems to enhance customer engagement and loyalty. Proven ability to analyze market trends and manage cross-functional collaborations to drive successful marketing campaigns.

Highest-signal resume keywords

Customer Marketing Strategy DevelopmentMarketing Automation ToolsCRM SystemsLeadership and Team ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer EngagementEmail Campaign ManagementSocial Media PromotionsMarket Trend AnalysisCampaign Effectiveness MonitoringChannel Marketing ProgramsCustomer Journey ManagementMarketing Collateral DevelopmentData AnalysisVendor Relationship Management

Soft Skills

CollaborationMentoringCommunicationProblem-SolvingAdaptability

Tools & Technologies

Marketing Automation ToolsCRM Systems

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Technology IndustryManufacturing Industry

About the role

Key responsibilities & impact

Develop and execute customer marketing strategies to drive customer engagement and loyalty
Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
Create and manage email campaigns, social media promotions, and customer events
Analyze market trends and customer data to identify growth opportunities
Monitor and report on marketing campaign effectiveness, providing improvement recommendations
Manage the customer journey across all touchpoints
Use marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Collaborate with product management, creative services, and other cross-functional teams to develop marketing collateral and assets
Stay current with customer marketing trends and best practices
Manage external vendor and agency relationships, ensuring timely, on-budget deliverables
Work with the Marketing Shared Service to ensure high-quality materials and timely output
Provide ad hoc support to peer product businesses, including major customer and trade events
Report to the Director Marketing with a matrix reporting line to the Senior Manager Marketing for the Fire business

Requirements

What you’ll need

6+ years of experience in customer marketing or related roles
Experience managing and mentoring a team
Proven track record developing successful channel marketing programs
Bachelor's degree in Marketing, Business, or related field (valued/preferred)
Experience with marketing automation tools and CRM systems
Strong leadership and project management abilities
Experience in the technology or manufacturing industry (preferred)
Ability to work onsite Monday–Friday for the first 90 days
Ability to work on a hybrid schedule thereafter

Benefits

Comp & perks

Employer-subsidized Medical, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
401(k) match
Flexible Spending Accounts
Health Savings Accounts
Employee Assistance Program (EAP)
Educational Assistance
Parental Leave
Paid Time Off for vacation, personal business, sick time, and parental leave
12 Paid Holidays
Competitive salary
Leading-edge work and opportunities to develop solutions alongside dedicated experts