Marketing Specialist

Horizon Connect @ Wall BCBSNJ

. Partner in planning, developing, and executing go-to-market strategies and marketing initiatives .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $87,300 - $119,070 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, customer acquisition, and retention initiatives. Proficient in managing marketing campaigns, utilizing market research, and collaborating with cross-functional teams to enhance brand experience.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentCustomer Acquisition and RetentionSocial Marketing/Advertising ExperienceCampaign ManagementClient Management and Agency Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social MarketingAdvertisingProject ManagementMarket ResearchSales EnablementContent StrategyCampaign CoordinationFinancial Justification/ROI AnalysisWindows-Based Software ProficiencyMS Office Suite

Soft Skills

Time ManagementProblem-SolvingTeam CollaborationEntrepreneurial Business DevelopmentEffective Presentation Skills

Industry Keywords

B2C Direct MarketingCustomer EngagementBrand ExperienceNetworking SkillsCross-Functional Collaboration

About the role

Key responsibilities & impact

Partner in planning, developing, and executing go-to-market strategies and marketing initiatives
Support customer acquisition and retention across individual and business segments
Support development and refinement of the organization's value proposition
Develop content strategies and create sales enablement resources
Lead lead-generation, customer-engagement, and retention campaigns
Assist in developing go-to-market propositions for product and customer/market segments
Coordinate B2C direct marketing, advertising, promotion, special events, collateral, website, and related initiatives
Collaborate with business partners on advertising, promotion, sponsorship, special events, collateral, website, and related initiatives
Coordinate campaign processes, including writing creative briefs and coordinating campaign requests
Ensure campaigns are reviewed and approved by relevant business partners and supported by financial justification/ROI
Act as point of contact with outside agencies on multichannel advertising and marketing campaigns
Use market research and consumer insight data to support marketing and brand experience strategies
Support the Marketing Manager with oversight of advertising and marketing budgets
Perform other duties as assigned

Requirements

What you’ll need

High School Diploma/GED required
Bachelor degree preferred or relevant experience in lieu of degree
Minimum of 5-8 years of professional experience in Social Marketing/Advertising/Social Media/Project Management
Experience with client management and agency relations
Experience working with senior management is a plus
Proficiency in personal computers and supporting software in a Windows-based environment, including MS Office products (Word, Excel, PowerPoint)
Ability to work well within a team
Professional and ethical business practices and adherence to company standards
Commitment to personal and professional development
Proven time management skills and ability to manage multiple priorities and deliver timely, accurate work products
Ability to work with little oversight and exercise sound judgment and strong problem-solving skills
Ability to learn quickly and apply learning to new situations
Flexibility to change as appropriate
Ability to effectively present information and make public presentations
Ability to make decisions with little direction and function effectively as a team-oriented, self-starter working across cross-functional lines
Strong entrepreneurial business development, relationship-building, and networking skills
Ability to share professional insights, expertise, and knowledge to develop critical thinking across the business
Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware

Benefits

Comp & perks

Comprehensive health benefits (Medical/Dental/Vision)
Retirement Plans
Generous PTO
Incentive Plans
Wellness Programs
Paid Volunteer Time Off
Tuition Reimbursement