Senior Channel Field Marketing

Horizon3.ai

. Own the South Central channel field marketing strategy and co-marketing portfolio .

Posted 10/10/2026full-timeRemote • United StatesSenior💰 $145,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B channel marketing strategy, co-marketing program execution, and partner relationship management. Proficient in pipeline tracking and attribution reporting using Salesforce, with a strong understanding of the B2B technology channel ecosystem.

Highest-signal resume keywords

B2B Channel Marketing ExperienceCo-Marketing Program ExecutionSalesforce ProficiencyMDF Budget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline TrackingROI ReportingCo-Marketing Program DevelopmentBudget AllocationFinancial FluencyPartner Attribution ManagementCybersecurity KnowledgeDevSecOps FamiliarityIntent Data AnalysisABM Strategy

Soft Skills

Highly OrganizedCross-Functional Collaboration SkillsMentoring Ability

Tools & Technologies

SalesforcePardotMarketoHubSpotZoomInfoReachdesk

Industry Keywords

B2B Technology ChannelFederal Channel MarketingPublic Sector MarketingCarahsoftFedRAMPCMMC

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the South Central channel field marketing strategy and co-marketing portfolio
Prioritize partners and programs by pipeline opportunity
Own the channel marketing calendar aligned with partner priorities, regional sales plays, and company campaigns
Define and enforce pipeline ROI standards for channel field investment
Design and execute joint field programs with VARs, resellers, alliance partners, and distributors
Own MDF allocation, partner alignment, execution oversight, budget tracking, and attribution reporting
Build repeatable co-marketing playbooks
Coordinate SDR, Partner Business Manager, and partner seller follow-up with defined SLAs
Serve as senior marketing counterpart to Partner Business Managers and partner marketing contacts
Run joint planning and business reviews with priority partners
Coordinate partner programs with regional field marketing
Develop joint messaging and proof points with partner and product marketing
Own partner-sourced and partner-influenced pipeline reporting
Maintain clean partner attribution in Salesforce with marketing operations
Report recommendations to field marketing and channel leadership
Mentor Channel Field Marketing Managers and Specialists; no direct reports

Requirements

What you’ll need

6+ years of B2B channel or field marketing experience
Ownership of partner co-marketing programs with measurable pipeline contribution
Proven experience building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors
Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting
Strong understanding of the B2B technology channel ecosystem
Financial fluency; comfortable building CPO and ROI cases and recommending investment trade-offs
Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting
Strong cross-functional collaboration skills across partner, channel sales, field marketing, demand generation, digital, ABM, and product marketing
Highly organized, able to manage multiple partner relationships, programs, and timelines
Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
Familiarity with Federal or Public Sector channel marketing, Carahsoft, FedRAMP, and CMMC
Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk
Familiarity with Pardot, Marketo, or HubSpot
Must be based in the South Central region of the United States
Willingness to travel up to 40%

Benefits

Comp & perks

Equity package in the form of stock options
Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive culture
Collaborative environment
Remote and hybrid work models depending on role and location