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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing execution, particularly in the B2B technology sector, with a focus on channel and partner marketing strategies that drive measurable pipeline growth. Proficient in managing multi-touch programs and optimizing campaign performance in fast-growth environments.
Highest-signal resume keywords
B2B Technology MarketingChannel/Partner MarketingDemand GenerationFluent In Japanese And EnglishSalesforce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing ExecutionCampaign StrategyPipeline GrowthABM StrategyMarket InsightsLead Flow ManagementConversion OptimizationPerformance MonitoringMulti-Touch ProgramsPartner Marketing Plans
Soft Skills
Executive CommunicationStakeholder ManagementCommercial Acumen
Tools & Technologies
SalesforceAsanaReachdeskGoogle WorkspaceZoomInfoON24
Industry Keywords
CybersecurityCloud SecurityEndpoint SecurityIdentity SecuritySOCThreat IntelligenceZero TrustManaged SecurityAsia Pacific MarketingIndirect Routes To Market
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Lead integrated marketing execution in Japan
- Own and execute the integrated marketing plan for Japan aligned to APJ revenue priorities and sales targets
- Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
- Support regional sales teams with campaign strategy, market insights, and program execution
- Build and execute partner marketing plans with resellers, distributors, MSSPs, alliances, and channel ecosystem partners
- Drive MDF/co-marketing investment toward measurable pipeline outcomes
- Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives
- Strengthen relationships with channel sales leaders and partner account teams
- Manage lead flow, nurture alignment, conversion optimization, and follow-up with SDR and sales teams
- Monitor campaign performance and optimize based on ROI, conversion, and pipeline metrics
- Build quarterly business reviews and performance updates for leadership
- Share best practices across APJ and contribute to scalable regional programs
- Support both Enterprise and Commercial Sales representatives
Requirements
What you’ll need- 6+ years in B2B technology marketing, ideally within Cybersecurity
- Experience marketing to Japan and the broader Asia Pacific region
- Strong experience across field marketing, channel/partner marketing, and demand generation
- Proven success supporting revenue teams and delivering measurable pipeline growth
- Experience with indirect routes to market including VARs, distributors, alliances, and service providers
- Strong commercial acumen and ability to prioritize investment by market opportunity
- Comfortable operating in matrixed, fast-growth environments
- Excellent executive communication and stakeholder management skills
- Experience using Salesforce, Asana, Reachdesk, Google Workspace, ZoomInfo, and ON24
- Fluent in Japanese and English
- Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
- Experience with ABM strategy and enterprise account engagement
- Must answer whether employment visa sponsorship will be required to work in Japan
Benefits
Comp & perks- Equity package in the form of stock options for all full-time roles
- Health, vision and dental insurance for you and your family
- Flexible vacation policy
- Generous parental leave
- Career development opportunities
- Inclusive and collaborative work environment
- Competitive compensation