Senior Channel Field Marketing Manager, Benelux – Nordics

Horizon3.ai

. Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to EMEA revenue priorities and sales targets .

Posted 10/31/2026full-timeRemote • Netherlands, SwedenSenior💰 €127,500 - €172,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B technology marketing with a focus on Cybersecurity, driving measurable pipeline growth through strategic partner marketing and demand generation initiatives. Proficient in managing integrated marketing plans and optimizing campaign performance across the Nordics and Benelux regions.

Highest-signal resume keywords

B2B Technology MarketingChannel/Partner MarketingDemand GenerationSalesforce (SDFC)ABM Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingCampaign StrategyPipeline GrowthLead Flow ManagementConversion OptimizationMarket InsightsPerformance MetricsPartner Marketing PlansMulti-Touch ProgramsStakeholder Management

Soft Skills

Commercial AcumenExecutive CommunicationRelationship BuildingPrioritizationCollaboration

Tools & Technologies

AsanaReachdeskG-SuiteZoomInfoON24

Industry Keywords

CybersecurityCloud SecurityEndpoint SecurityIdentity SecuritySOCThreat IntelligenceZero TrustManaged SecurityNordicsBenelux

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to EMEA revenue priorities and sales targets
Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement
Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
Support regional sales teams with campaign strategy, market insights, and program execution
Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners
Drive MDF/co-marketing investment toward measurable pipeline outcomes
Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives
Strengthen relationships with channel sales leaders and partner account teams
Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams
Monitor campaign performance and optimise based on ROI, conversion, and pipeline metrics
Build quarterly business reviews and performance updates for leadership
Share best practices across EMEA and contribute to scalable regional programs

Requirements

What you’ll need

6+ years in B2B technology marketing, ideally within Cybersecurity
Experience marketing to the Nordics & Benelux region
Strong experience across field marketing, channel/partner marketing, and demand generation
Proven success supporting revenue teams and delivering measurable pipeline growth
Experience with indirect routes to market including VARs, distributors, alliances, and service providers
Strong commercial acumen and ability to prioritise investment by market opportunity
Comfortable operating in matrixed, fast-growth environments
Excellent executive communication and stakeholder management skills
Experience using Salesforce (SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24
Fluent in English and Swedish or Dutch
Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
Experience with ABM strategy and enterprise account engagement

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Competitive salary
Benefits
Inclusive culture
Career development opportunities
Collaborative environment that encourages creativity and out-of-the-box thinking