Senior Channel Field Marketing Manager, Iberia – Italy

Horizon3.ai

. Own and execute the integrated marketing plan for Iberia and Italy, aligned to EMEA revenue priorities and sales targets .

Posted 10/30/2026full-timeRemote • FranceSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B technology marketing with a focus on Cybersecurity, driving measurable pipeline growth through effective channel and partner marketing strategies. Proficient in managing integrated marketing plans and executing demand generation campaigns across the Iberia and Italy regions.

Highest-signal resume keywords

B2B Technology MarketingChannel/Partner MarketingDemand GenerationSalesforce (SDFC)Fluent in Spanish, Italian, and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingCampaign StrategyPipeline GrowthABM StrategyMarket Insights

Soft Skills

Executive CommunicationStakeholder ManagementCommercial Acumen

Tools & Technologies

AsanaReachdeskG-SuiteZoomInfoON24

Industry Keywords

CybersecurityCloud SecurityEndpoint SecurityIdentity SecurityThreat Intelligence

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Own and execute the integrated marketing plan for Iberia and Italy, aligned to EMEA revenue priorities and sales targets
Prioritize investment and focus on Spain while scaling programs across other countries in the region
Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement
Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
Support regional sales teams with campaign strategy, market insights, and program execution
Build and execute partner marketing plans with resellers, distributors, MSSPs, alliances, and channel ecosystem partners
Drive MDF/co-marketing investment toward measurable pipeline outcomes
Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives with the channel team
Strengthen relationships with channel sales leaders and partner account teams
Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams
Monitor campaign performance and optimize based on ROI, conversion, and pipeline metrics
Build quarterly business reviews and performance updates for leadership
Share best practices across EMEA and contribute to scalable regional programs

Requirements

What you’ll need

6+ years in B2B technology marketing, ideally within Cybersecurity
Experience marketing to the Iberia & Italy region
Strong experience across field marketing, channel/partner marketing, and demand generation
Proven success supporting revenue teams and delivering measurable pipeline growth
Experience with indirect routes to market including VARs, distributors, alliances, and service providers
Strong commercial acumen and ability to prioritize investment by market opportunity
Comfortable operating in matrixed, fast-growth environments
Excellent executive communication and stakeholder management skills
Experience using Salesforce (listed as SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24
Fluent in Spanish, Italian, and English
Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
Experience with ABM strategy and enterprise account engagement

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Competitive salary and benefits
Career development opportunities
Inclusive culture
Collaborative environment encouraging creativity and out-of-the-box thinking