Senior Customer Marketing Manager

Horizon3.ai

. Own programs engaging the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $145,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer journey mapping, lifecycle marketing, and developing signal-based campaigns to enhance customer engagement and retention. Proven ability to analyze performance metrics and optimize marketing strategies in a B2B SaaS environment.

Highest-signal resume keywords

Customer Journey MappingLifecycle MarketingSignal-Based Campaign DevelopmentB2B SaaS ExpertiseAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer EngagementRetention ProgramsOnboarding StrategiesCampaign OptimizationData AnalysisBudget ManagementProject ManagementPerformance MetricsCross-Functional CollaborationTrigger-Based Campaigns

Soft Skills

Excellent CommunicationLeadershipAdaptabilityStrategic ThinkingProblem Solving

Industry Keywords

Customer Success EnablementProduct MarketingMarketing OperationsRevenue OperationsCustomer Health SignalsEngagement MetricsB2B Buying CyclesComplex Account EnvironmentsCustomer SegmentationCampaign Attribution

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own programs engaging the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion
Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks
Partner with customer enablement to market customer education, product engagement, onboarding, and lifecycle programs
Develop proactive retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals
Create signal-based upsell and cross-sell campaigns and route qualified opportunities to CSMs and account executives
Equip Sales and Customer Success with customer-centric messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths
Partner with Product Marketing and Product to translate customer feedback into product communications, release messaging, educational content, and lifecycle campaigns
Improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting with Marketing Operations, Revenue Operations, and Customer Success Operations
Build annual and quarterly customer marketing plans, manage budgets and resources, and lead cross-functional execution
Establish dashboards and operating rhythms connecting lifecycle engagement to adoption, retention, renewal health, expansion pipeline, and influenced revenue
Lead test-and-learn programs by defining metrics, analyzing performance, optimizing campaigns, and iterating strategy and execution
Present performance, insights, risks, and recommendations to marketing and cross-functional leadership

Requirements

What you’ll need

7 or more years of marketing experience, including 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline
Experience building customer journeys and lifecycle programs across onboarding, activation, adoption, retention, renewal, and expansion
Track record of creating programs that improve product adoption, customer engagement, renewal outcomes, or expansion pipeline
Experience developing trigger-based or signal-based campaigns tied to customer health, product usage, account activity, or renewal timing
Experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations
Strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments
Strong analytical and operational skills, including connecting campaign performance and customer behavior to business outcomes
Excellent project management skills and ability to manage multiple priorities in a fast-moving environment
Experience managing budgets, agencies, contractors, or cross-functional workstreams
Legally authorized to work in the United States
No current or future employment visa sponsorship requirement

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive culture
Collaborative environment encouraging creativity and out-of-the-box thinking
Remote and hybrid work models depending on role and location