Senior Digital Paid Ad Manager

Horizon3.ai

. Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages .

Posted 10/10/2026full-timeRemote • United StatesSenior💰 $149,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid digital advertising strategies across multiple channels, with a strong focus on audience targeting, campaign optimization, and performance measurement. Proficient in leveraging data analytics to inform budget allocation, channel mix, and campaign effectiveness.

Highest-signal resume keywords

Paid Media StrategyLinkedIn Campaign ManagerGoogle AdsCampaign TrackingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid MediaDigital MarketingDemand GenerationPerformance MarketingAccount-Based MarketingAudience DevelopmentSegmentationRetargetingAttributionCampaign Optimization

Soft Skills

Strong Communication SkillsAnalytical JudgmentOrganizational SkillsAttention to DetailInfluencing Without Authority

Tools & Technologies

SalesforceUTM StandardsInflu26senseDemandbaseTerminusBomboraZoomInfoPardotMarketo

Industry Keywords

B2B MarketingCybersecurityDevSecOpsCloud SecuritySaaS

Tech Stack

Tools & technologies

CloudCyber SecurityTableau

About the role

Key responsibilities & impact

Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages
Translate business, pipeline, and go-to-market priorities into paid media plans with audiences, investment levels, channel mix, messaging, timing, and success metrics
Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions
Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency
Define and prioritize target accounts and buying groups for paid activation with ABM, Sales, SDR, and Demand Generation leaders
Coordinate account-based advertising across LinkedIn, Influ2 or equivalent platforms, display, retargeting, and other paid channels
Own end-to-end campaign execution, including briefs, audience setup, creative requirements, build, QA, launch, monitoring, optimization, and reporting
Build and manage campaigns across paid social, search, display, retargeting, programmatic, partner, and account-based channels
Partner with Content, Product Marketing, ABM, and Creative teams to develop and test ads, landing pages, offers, proof points, and calls to action
Establish testing roadmaps across audience, creative, message, offer, placement, bid strategy, landing page, cadence, and conversion experience
Monitor performance and adjust bids, budgets, targeting, placements, frequency, creative rotation, and campaign sequencing
Define and own paid media KPIs, attribution approaches, reporting, and pipeline measurement
Partner with Marketing Operations and Revenue Operations on campaign setup, UTM standards, Salesforce attribution, account matching, and lifecycle tracking
Analyze paid media, account engagement, funnel, and pipeline data to identify trends, gaps, anomalies, and opportunities
Own paid media platform operations, audience and campaign governance, tracking, consent, attribution, and operational processes
Use AI and emerging tools to improve audience research, creative iteration, troubleshooting, reporting, and productivity
Lead cross-functional paid media programs and communicate plans, risks, results, and recommendations to stakeholders
Mentor peers and strengthen paid media, testing, measurement, and operating practices across Marketing

Requirements

What you’ll need

5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function
Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact
Strong hands-on experience with LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools
Experience developing paid media plans across funnel stages, target segments, buying groups, regions, and account tiers
Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs
Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation
Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix
Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting
Experience partnering with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams
Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data
Ability to translate complex or technical subject matter into relevant paid advertising concepts and audience-specific messaging
Highly organized, able to manage multiple campaigns, audiences, budgets, stakeholders, and timelines
Strong written and verbal communication skills
Ability to operate independently, create structure in an evolving environment, and influence without direct authority
Strong attention to detail and sound judgment regarding brand, compliance, data quality, and efficiency
Preferred: experience in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS
Preferred: experience with Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, Pardot, Marketo, HubSpot, Tableau, Power BI, Looker, or AI and automation tools

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive and collaborative work culture
Remote and hybrid work models depending on role and location
Up to 10% travel for internal offsites, key industry events, and team alignment; job-related travel expenses reviewed and approved by manager