Senior Field Marketing Manager

Horizon3.ai

. Own the annual and quarterly field marketing plan for the Northwest region .

Posted 10/10/2026full-timeRemote • Washington • United StatesSenior💰 $145,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Field Marketing with a focus on building and executing integrated programs that drive measurable pipeline outcomes. Proficient in Salesforce for campaign tracking and performance reporting, with strong financial fluency to support investment decisions.

Highest-signal resume keywords

B2B Field Marketing ExperienceSalesforce ProficiencyCPO Model DevelopmentABM-Aligned Field ProgramsExecutive-Level Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field Program Portfolio ManagementCPO DisciplinePipeline TrackingROI Case PresentationEvent PlanningPerformance ReportingFinancial FluencyPost-Event ReviewAccount-Specific ActivationsSDR Alignment

Soft Skills

Excellent Written CommunicationMentoring

Tools & Technologies

SalesforcePardotHubSpotMarketing Automation Platforms

Industry Keywords

Cybersecurity Field MarketingFinancial ServicesHealthcareSLEDExecutive DinnersCISO RoundtablesField Marketing Budget ManagementRegional Partner-Led ProgramsDigital Marketing CoordinationEvent Briefs

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the annual and quarterly field marketing plan for the Northwest region
Build integrated programs connecting field events with digital air cover, SDR sequences, and ABM account targeting
Define and enforce CPO thresholds and build marginal ROI models for regional spend
Own the regional field budget and make investment trade-offs
Plan and execute CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations
Lead SDR alignment, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs
Coordinate with digital marketing, campaigns, and ABM teams around target accounts
Own executive-tier programming, including speaker coordination, venue selection, and curated invitations
Partner with channel field marketing on regional partner-led programs
Report on meetings booked, pipeline created, pipeline influenced, and stage progression tied to program spend
Run 30-day post-event reviews and apply learnings to future programs
Maintain Salesforce campaign tracking and attribution with marketing operations
Present regional performance to marketing and sales leadership
Serve as primary marketing partner to regional sales leaders, account executives, and SDR managers
Mentor Field Marketing Managers and Specialists; share repeatable playbooks across regions
Collaborate with brand, product marketing, digital, campaigns, ABM, and marketing operations teams

Requirements

What you’ll need

5 to 8 years of B2B field marketing experience, including ownership of a region or segment
Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting
Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability
Strong financial fluency, including building CPO models, presenting ROI cases, and recommending investment trade-offs
Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables
Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting
Experience with marketing automation platforms such as Pardot, HubSpot, or equivalent
Excellent written communication for executive-facing event briefs, invite copy, and post-event performance summaries
Track record of building repeatable field program frameworks
Experience in cybersecurity field marketing is an advantage
Existing relationships with the security community, venues, and partners in the region are an advantage
Background in financial services, healthcare, or SLED is an advantage
Must be based in the Northwest US
Willingness to travel up to 40%

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive culture
Collaborative environment encouraging creativity and out-of-the-box thinking
Remote and hybrid work models depending on role and location