Senior Marketing Campaigns Manager, ABM

Horizon3.ai

. Own ABM strategy and execution across East Coast priority accounts and assigned target-account segments .

Posted 10/10/2026full-timeRemote • United StatesSenior💰 $145,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on integrated campaign management, project planning, and performance optimization. Proficient in utilizing marketing automation platforms and CRM systems to drive measurable pipeline growth and enhance account engagement.

Highest-signal resume keywords

ABM Strategy DevelopmentIntegrated Campaign ManagementSalesforce ProficiencyWebinar Planning and ExecutionProject Management Systems Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingCampaign ManagementDemand GenerationLead Lifecycle ManagementSegmentationAttributionBuying-Group MappingPerformance AnalysisKPI ReportingCampaign Tracking

Soft Skills

Strong Written CommunicationCross-Functional CollaborationInfluencing Without AuthorityIndependent OperationMentoring Peers

Tools & Technologies

SalesforcePardotMarketoAsanaMonday.comWrikeJiraZoomON24LinkedIn Campaign Manager

Industry Keywords

B2B MarketingSaaSCybersecurityDevSecOpsCloud SecurityVirtual EventsGlobal ProgramsIntent TechnologyCampaign GovernanceAI Tools

Tech Stack

Tools & technologies

CloudCyber SecurityTableau

About the role

Key responsibilities & impact

Own ABM strategy and execution across East Coast priority accounts and assigned target-account segments
Build one-to-one, one-to-few, and one-to-many programs based on account tier, segment, intent signal, buying stage, and pipeline status
Define and prioritize target account lists with Sales and SDR leadership
Develop account-level plans including buying-group mapping, engagement-gap analysis, message personalization, channel sequencing, and next-best actions
Plan and execute integrated campaigns aligned to pipeline and revenue goals
Manage end-to-end campaign project plans, timelines, dependencies, risks, deliverables, and success metrics
Build multi-channel campaigns across email, paid media, landing pages, social, partner channels, field programs, direct mail, gifting, and Sales outreach
Own webinars and virtual events across AMER, EMEA, and APJ, including scheduling, registration, promotion, live-day coordination, and follow-up
Manage speakers, moderators, partners, run-of-show documents, dry runs, and day-of support
Coordinate regional localization of webinar topics, timing, promotion, and follow-up
Design and execute coordinated ABM plays using advertising, intent data, gifting, field events, content, webinars, and SDR outreach
Partner with Field Marketing on CISO dinners, roundtables, enterprise experiences, executive events, and regional activations
Align with Sales and SDR leadership on account planning, campaign sessions, signals, next actions, and outreach sequences
Ensure campaigns, webinars, ABM plays, and events are built and tracked in project management tools, Salesforce, and marketing automation platforms
Maintain campaign hierarchy, naming, UTM structure, campaign membership, segmentation, lifecycle tracking, and attribution
Build repeatable workflows for campaign intake, audience creation, QA, launch readiness, follow-up, and analysis
Monitor data quality and troubleshoot Salesforce, Pardot or Marketo, webinar, and ABM systems
Define and report KPIs including account engagement, buying-group coverage, registrations, attendance, meetings, pipeline, conversion, velocity, and ROI
Analyze performance, identify trends and gaps, and optimize messaging, channels, offers, sequencing, webinar formats, and account selection
Lead cross-functional programs, communicate plans and risks, influence without direct authority, and mentor peers

Requirements

What you’ll need

6+ years of B2B marketing experience focused on ABM, campaign management, demand generation, or integrated marketing programs in a high-growth SaaS or technology company
Proven track record designing and executing ABM programs that generate measurable pipeline and accelerate deal velocity
Experience owning integrated campaigns or programs from strategy and planning through execution, follow-up, reporting, and optimization
Hands-on experience with project management systems such as Asana, Monday.com, Wrike, or Jira
Experience planning and executing webinars or virtual events across multiple regions and time zones
Experience with ABM and intent technology such as 6sense, Bombora, Influ2, or ZoomInfo
Experience with direct mail and gifting platforms such as Reachdesk
Strong command of Salesforce for campaign setup, campaign membership, account-level pipeline tracking, attribution, and reporting
Familiarity with Pardot, Marketo, HubSpot, or another marketing automation platform
Ability to build buying-group maps, account engagement plans, tiered plays, campaign briefs, project plans, and measurement frameworks
Strong understanding of lead and account lifecycle management, segmentation, campaign tracking, attribution, and funnel measurement
Ability to manage multiple account plays, campaigns, webinars, stakeholders, and deadlines
Strong written and verbal communication skills
Strong cross-functional collaboration skills
Ability to operate independently and influence without direct authority
Comfort translating complex technical subject matter into account-relevant messaging for CISOs, security architects, IT, and SecOps practitioners
Experience in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS is an advantage
Experience coordinating global programs across AMER, EMEA, and APJ
Familiarity with Zoom, ON24, GoToWebinar, or similar webinar platforms is an advantage
Experience with LinkedIn Campaign Manager for account-targeted paid programs is an advantage
Experience supporting Federal or Public Sector ABM or campaign motions is an advantage
Experience creating ABM playbooks, campaign governance models, or repeatable operating processes is an advantage
Experience using AI tools or automation is an advantage
Familiarity with Tableau, Power BI, or advanced reporting techniques is an advantage
Legally authorized to work in the United States
Must answer whether employment visa sponsorship is required

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Health, vision, and dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive and collaborative work culture
Minimal travel for internal offsites; job-related travel expenses reviewed and approved by manager