Staff Account-Based Marketing Manager

Horizon3.ai

. Own Horizon3's account-based marketing strategy across all tiers and highest-priority target accounts .

Posted 9/15/2026full-timeRemote • United StatesLead💰 $169,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on pipeline generation and engagement metrics. Proficient in utilizing ABM technology stacks and collaborating cross-functionally to optimize marketing efforts.

Highest-signal resume keywords

Account-Based Marketing StrategySalesforce Campaign AttributionABM Program DesignCross-Functional CollaborationB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account Engagement PlansBuying Group MappingPipeline TrackingKPI Definition and TrackingMulti-Touch Program ExecutionDirect Mail StrategyGifting ProgramsProject ManagementTechnical MessagingField Event Coordination

Soft Skills

Organizational SkillsCollaboration SkillsCommunication Skills

Tools & Technologies

SalesforceInflu2ZoomInfo Co-PilotReachdeskLinkedIn Campaign ManagerPardotMarketoHubSpot6SenseBombora

Industry Keywords

B2B MarketingSaaSCybersecurityDevSecOpsPublic Sector ABM

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own Horizon3's account-based marketing strategy across all tiers and highest-priority target accounts
Partner with sales and SDR leadership to define and maintain segmented target account lists
Develop account-level plans including buying group mapping, engagement gap analysis, personalized messaging, and channel sequencing
Build and maintain ABM planning and reporting cadences with sales
Design and execute multi-touch programs across Influ2, ZoomInfo Co-Pilot, Reachdesk, LinkedIn, field events, direct mail, and SDR outreach
Build tiered ABM plays for cold prospects, intent-qualified accounts, open-pipeline accounts, and decision-stage accounts
Partner with field marketing on CISO dinners, roundtables, enterprise experiences, and executive events
Coordinate paid media targeting and personalized content with digital and product marketing
Own direct mail and gifting strategy, thresholds, deployment, and follow-up structure
Serve as primary ABM partner to sales and SDR leadership, sharing intent and engagement signals and coordinating follow-up
Provide sales representatives visibility into account engagement and next actions
Own the ABM technology stack with marketing operations, including Influ2, Reachdesk, ZoomInfo Co-Pilot, and Salesforce attribution
Ensure ABM activity is attributed in Salesforce using consistent UTM structure, campaign membership, and pipeline influence reporting
Define and track ABM KPIs including engagement, buying group coverage, meetings, pipeline influence, pipeline generation, and stage velocity
Build reporting frameworks and continuously optimize messaging, channels, sequencing, and offers
Report directly to the Director of Campaigns, ABM, and Marketing Operations
Travel up to 20% for key field events, internal offsites, and sales team alignment

Requirements

What you’ll need

6+ years of B2B marketing experience owning strategy and execution at a high-growth SaaS or technology company
Proven track record designing and running ABM programs that generate measurable pipeline and accelerate deal velocity
Hands-on experience with 6Sense, Bombora, Influ2 or equivalent contact-level advertising platforms, Reachdesk or equivalent gifting platforms, and ZoomInfo
Strong command of Salesforce for campaign attribution, account-level pipeline tracking, and ABM reporting
Experience partnering closely with sales and SDR teams, including account planning sessions and pipeline reviews
Ability to build buying group maps, account engagement plans, and tiered program plays from scratch
Strong cross-functional collaboration skills with field marketing, digital, product marketing, and marketing ops
Strong project management and organizational skills
Ability to translate complex technical subject matter into messaging for CISOs, security architects, and IT/SecOps practitioners
Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
Familiarity with LinkedIn Campaign Manager
Experience with direct mail and gifting programs as coordinated ABM plays
Experience supporting Federal or Public Sector ABM motions
Familiarity with Pardot, Marketo, or HubSpot
Legally authorized to work in the United States

Benefits

Comp & perks

Equity package in the form of stock options for all full-time roles
Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Career development opportunities
Inclusive and collaborative work culture
Remote work model
Job-related travel expenses reviewed and approved by manager