Cybersecurity Expert – Marketing, Product Positioning

Hornetsecurity

. Analyze competitors in cloud email security, Microsoft 365 security, backup, data security, security awareness, compliance, and GRC.

Posted 10/22/2026full-timeHannover • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong technical understanding of cloud email security, Microsoft 365, and cybersecurity architectures, with the ability to translate complex product capabilities into clear, customer-relevant value propositions. Proven experience in developing marketing content and collaborating cross-functionally to support go-to-market strategies.

Highest-signal resume keywords

Cloud Email SecurityMicrosoft 365 SecurityCybersecurity ArchitecturesData SecurityCompliance Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Competitive AnalysisTechnical Content CreationSales Enablement MaterialsObjection-Handling GuidesTraining Development

Soft Skills

Verbal CommunicationWritten CommunicationTeamworkCross-Functional Collaboration

Tools & Technologies

Sales EngineeringMarketing CampaignsWebinarsWorkshops

Industry Keywords

GovernanceRisk ManagementData ProtectionBackup StrategiesBusiness Continuity

Tech Stack

Tools & technologies

CloudCyber SecurityGo

About the role

Key responsibilities & impact

Analyze competitors in cloud email security, Microsoft 365 security, backup, data security, security awareness, compliance, and GRC.
Develop clear competitive positioning, battlecards, objection-handling guides, and differentiation concepts.
Translate technical product capabilities into commercially relevant value propositions for CISOs, IT security leaders, compliance managers, Microsoft 365 administrators, and IT operations teams.
Collaborate with Product Management and Marketing to ensure consistent messaging across campaigns, website content, analyst briefings, partner materials, and sales conversations.
Contribute to the planning and execution of go-to-market strategies for new features and products.
Develop training sessions and workshops for commercially responsible teams.
Work with Sales Engineering to translate complex product capabilities into simple, compelling customer explanations.
Play a key role in shaping the cybersecurity focus within the Marketing team.

Requirements

What you’ll need

Strong technical understanding of cloud email security, Microsoft 365, cybersecurity architectures, backup, data security, and modern threat protection.
Familiarity with compliance, governance, risk management, data protection, data security, backup strategies, business continuity, and relevant regulatory requirements.
Ability to analyze competitors and translate technical differences into clear, customer-relevant positioning.
Excellent verbal and written communication skills in German and English.
Ability to create high-quality marketing content, sales enablement materials, and technical content for technical and commercial audiences.
Strong teamwork and cross-functional collaboration skills, working with Product, Marketing, Sales, Sales Engineering, and Customer Success.
Professional background as a Security Analyst, Security Engineer, SOC Analyst, Developer, Technical Consultant, Backup Specialist, or Solutions Engineer (nice to have).
Experience as a presenter, for example in webinars, events, podcasts, technical workshops, or conference talks (nice to have).
Knowledge of the cybersecurity vendor landscape, particularly email security, collaboration platform security, Microsoft security, backup, data security, and compliance (nice to have).

Benefits

Comp & perks

Temporary Employee Exchange Program – we support you in working from our global office locations and exploring the world, including Malta, Madrid, Montréal, and Washington.
Work-from-home options and flexible working hours.
Team events such as laser tag, escape rooms, and get-togethers at our own legendary beer wagon in Hanover.
Be-Active Bonus – contribution toward fitness memberships.
Free parking, a GVH JobCard, or bike leasing.
Contribution toward occupational pension benefits.
Referral bonus: €1,500 for each successful candidate referral.
30 days of vacation.
Permanent employment contract.
Professional development opportunities.
Coffee, tea, soft drinks, and fresh fruit.
Office dogs.
No dress code.