Email Marketing Specialist

Hornetsecurity

. Plan, build, test and optimize email campaigns, newsletters and automated marketing workflows in HubSpot .

Posted 11/6/2026full-timeHanover • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, building, and optimizing email campaigns using HubSpot, with a strong focus on audience segmentation, campaign performance analysis, and collaboration with cross-functional teams. Proficient in maintaining marketing data integrity and applying email marketing best practices.

Highest-signal resume keywords

HubSpot Marketing AutomationEmail Campaign CreationAudience SegmentationCampaign Performance AnalysisCollaboration with Marketing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingMarketing AutomationCRM MarketingA/B TestingHTMLCSSData AnalysisCampaign OptimizationLifecycle CampaignsDynamic Content

Soft Skills

Attention to DetailStrong CommunicationCollaborative Mindset

Tools & Technologies

HubSpotSalesforceEmail Marketing Platforms

Industry Keywords

B2B MarketingData ProtectionEmail Marketing Best PracticesCustomer JourneysInternational Marketing

About the role

Key responsibilities & impact

Plan, build, test and optimize email campaigns, newsletters and automated marketing workflows in HubSpot
Create relevant audience segments based on customer data, behavior and lifecycle stages
Build and improve nurture, follow-up, re-engagement and lifecycle campaigns
Use personalization and dynamic content for different audiences
Monitor campaign performance and use key metrics and A/B test results to improve campaigns
Thoroughly test links, tracking, personalization, segmentation and responsive display before launch
Collaborate with Content, Design, Regional Marketing and Sales teams
Help maintain clean and reliable marketing data
Support the connection between HubSpot, Salesforce and the company website
Follow email marketing best practices around consent, data protection and deliverability

Requirements

What you’ll need

2+ years of hands-on experience in marketing automation, email marketing, CRM marketing or a similar digital marketing role
Practical experience with HubSpot or a comparable marketing automation platform; strong HubSpot experience is a plus
Experience creating email campaigns, automated workflows, audience segments and customer journeys
Good understanding of campaign performance and ability to use data to improve future campaigns
Strong attention to detail and structured approach to campaign testing and quality assurance
Comfortable working with CRM data and collaborating with Marketing and Sales stakeholders
Basic HTML/CSS knowledge for email adjustments is helpful
Strong communication skills and confidence working in an international, collaborative environment
Experience with Salesforce alongside a marketing automation platform is nice to have
Experience in an international or B2B marketing environment is nice to have
Familiarity with advanced HubSpot functionality, integrations or reporting is nice to have

Benefits

Comp & perks

30 days of annual leave
Personal and professional development opportunities
Home-office option and flexible, trust-based working time
Be-Active Bonus — allowance for membership in fitness and sports clubs
Free parking in Hannover
Discounted Jobticket
Bike leasing
Employer contribution to the company pension plan
Temporary Employee Exchange Program — opportunity to work at global office locations
Referral Bonus: €1,500 for every successful candidate referral
Team events
Permanent employment contract
Unlimited contract