Vice President, Branding

HorsePower Brands

. Execute strategic and operational priorities in partnership with the Brand President .

Posted 9/15/2026full-timeRemote • United StatesLead💰 $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in franchise operations leadership, with a focus on driving performance, accountability, and profitability. Proven ability to coach and develop teams while fostering strong relationships with franchisees and cross-functional partners.

Highest-signal resume keywords

Franchise Operations LeadershipFranchise Business Coach ExperienceStrategic PlanningPerformance Metrics MonitoringCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Operations ManagementPerformance AnalysisFranchise DevelopmentOnboarding ProcessesOperational Best Practices

Soft Skills

LeadershipCoachingCommunicationRelationship BuildingAnalytical Thinking

Tools & Technologies

Operational ToolsTechnology AdoptionOffice Equipment

Industry Keywords

FranchisingHome ServicesPaintingRoofingAccountability Culture

About the role

Key responsibilities & impact

Execute strategic and operational priorities in partnership with the Brand President
Drive franchisee performance, operational consistency, accountability, and profitability
Lead, coach, and develop the Franchise Business Coach team
Monitor key performance metrics and identify opportunities, risks, and performance gaps
Partner cross-functionally with Marketing, Training, Technology, Finance, and other support teams to ensure effective execution of brand initiatives
Lead the rollout and adoption of operational tools, technology, processes, and best practices
Support franchise development, Discovery Days, onboarding, training, and post-launch franchisee success
Build strong relationships with franchisees, vendors, and strategic partners
Reinforce brand standards, operational expectations, and a culture of accountability and continuous improvement

Requirements

What you’ll need

5+ years of operations experience at the franchisor/corporate level within a home services franchise system
Painting and/or Roofing franchising experience strongly preferred
3+ years of franchisor operations leadership experience
Prior experience as a Franchise Business Coach (FBC), working directly with FBCs, or leading an FBC team strongly preferred
Strong strategic, analytical, communication, and leadership skills
Demonstrated ability to coach and influence franchise owners to improve revenue, profitability, customer experience, and operational execution
Ability to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, and use office equipment and computers

Benefits

Comp & perks

Equal Employment Opportunity employer
Work environment free from discrimination and harassment
Reasonable accommodations for individuals with disabilities