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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and account management within the digital advertising industry, with a strong focus on analyzing creative performance and translating data into actionable insights. Proficient in managing cross-functional teams and external partners while ensuring adherence to brand standards and performance targets.
Highest-signal resume keywords
Performance MarketingMeta Campaign ManagementData AnalysisCreative DirectionStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingAccount ManagementData AnalysisCreative ExperimentationCampaign Performance MetricsAutomation ToolsCreative BriefingQuality ControlPerformance EvaluationCreative Strategy
Soft Skills
CommunicationCollaborationProblem-SolvingCritical EvaluationAdaptability
Tools & Technologies
Meta AdsGoogle AdsTikTokYouTubeAI Tools
Industry Keywords
Digital AdvertisingCreative PerformanceCross-Functional TeamsPerformance TargetsFast-Paced Environment
About the role
Key responsibilities & impact- Act as the point of contact between the Meta manager and the Creatives squad, translating performance data and account needs into creative direction
- Review incoming requests for clarity and business intent, challenging strategy for the right problem and funnel stage
- Analyze Meta creative performance with the Meta manager and Analytics, turning results into actionable ideation learnings
- Define testing hypotheses and build a structured creative experimentation roadmap covering angles, hooks, formats, offers, and CTAs
- Plan production timelines and dependencies
- Manage freelancers and agencies alongside the in-house squad, including briefing, onboarding, quality control, and performance evaluation
- Set Meta specifications, ratios, safe zones, and native-style requirements
- Perform final accuracy and brand-adherence checks before assets go live
- Manage stakeholder feedback and push back on low-value requests
- Identify bottlenecks and implement scalable solutions, including AI-driven automation for localization, versioning, and production
Requirements
What you’ll need- 3+ years of experience in performance marketing and account management in the digital advertising industry
- Hands-on experience setting up and managing awareness and performance campaigns on Meta
- Experience with Google Ads, TikTok, or YouTube is a plus
- Proven track record of meeting and exceeding performance targets such as ROAS, CPA, billings, or revenue
- Ability to connect creative performance to business outcomes
- Experience managing and critically evaluating freelancers, agencies, or other external creative partners
- Proven track record working in a fast-paced environment with cross-functional teams
- Proficiency in analyzing success metrics and using data to make decisions
- Automation-forward mindset and comfort using AI tools to scale production, analysis, and workflows
- Excellent written and verbal English communication skills
Benefits
Comp & perks- Limitless learning opportunities, including access to Reforge and CoachHub
- Global conferences
- Physical and digital libraries
- Feedback culture
- Mentoring through TesoXchange
- Internal mobility opportunities
- Flexible work arrangements from modern offices in Kaunas and Vilnius, from home, or anywhere in the world
- Flexible schedule
- Insurance from Day 1
- Gym memberships
- Recharge leave
- Headspace subscriptions
- Regular health checks
- Wellbeing events, sports, arts, and hobby clubs
- Company events including Summerfest, Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations
- Access to the Žalgiris Arena VIP Lounge
- Milestone gifts for weddings, new parenthood, and graduations
