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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in PPC strategy development and execution across platforms like Google Ads, YouTube Ads, and Microsoft Ads, while leveraging AI and automation tools to enhance marketing performance. Proven leadership in mentoring teams, driving accountability, and translating complex data into actionable insights.
Highest-signal resume keywords
PPC Strategy DevelopmentGoogle Ads ExpertiseYouTube Ads ManagementMicrosoft Ads ExperienceAI and Automation Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingGrowth MarketingAnalytical ThinkingData TranslationCampaign Performance Analysis
Soft Skills
LeadershipCommunicationStakeholder ManagementMentoringCollaboration
Tools & Technologies
ChatGPTGeminiGrokN8n
Industry Keywords
PPCGrowth StrategyMarket InsightsExperimentationPerformance Data
About the role
Key responsibilities & impact- Lead, mentor, and develop the PPC team
- Create clarity around priorities, ownership, and performance
- Shape and evolve PPC strategy across Google Ads, YouTube, Microsoft Ads, and other relevant channels
- Identify growth opportunities through campaign performance, market insights, experimentation, and emerging advertising capabilities
- Turn complex performance data into decisions and translate insights into clear team actions
- Collaborate with Product Marketing Managers, Country Managers, and other Marketing teams
- Improve PPC testing, learning, insight sharing, and scaling across markets
- Explore and implement AI and automation tools such as ChatGPT, Gemini, Grok, and n8n
- Help create an environment where PPC specialists challenge assumptions, experiment, learn, and improve performance
Requirements
What you’ll need- 5+ years of experience in performance or growth marketing
- At least 2 years leading people or a performance marketing function
- Deep hands-on understanding of PPC, particularly Google Ads
- Experience with YouTube Ads and Microsoft Ads
- Understanding of how paid channels contribute to a broader growth strategy
- Strong analytical thinking and ability to translate complex performance data into clear priorities and business decisions
- Proven ability to lead and develop people, set high standards, and create accountability
- Growth and experimentation mindset
- Skilled in using AI and automation tools to optimize marketing performance and productivity
- Excellent communication and stakeholder management skills
- Excellent written and spoken English skills
Benefits
Comp & perks- Access to Reforge and CoachHub
- Global conferences
- Physical and digital libraries
- Mentoring opportunities through TesoXchange, depending on location
- Flexible work location: offices in Vilnius, Kaunas, Jakarta, or Luxembourg, home, or anywhere in the world
- Flexible scheduling and autonomy
- Time off to recharge
- Headspace subscription
- Wellbeing-focused events
- Health insurance from day one, depending on location
- Gym membership, depending on location
- Regular health checks, depending on location
- Sports, arts, and hobby clubs, depending on location
- Summerfest and Winterfest celebrations
- Town Halls, team-buildings, and workations
- Meet the Client sessions
- Celebrations for weddings, new parenthood, and graduations