Senior Social Media Manager

Hot Topic

. Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth .

Posted 11/7/2026full-timeCity of Industry • California • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing insight-led social strategies, managing creator and influencer partnerships, and leading cross-functional collaboration to drive audience growth and engagement. Proven ability to coach teams while overseeing social campaigns and performance analytics.

Highest-signal resume keywords

Social Media Strategy DevelopmentCreator/Influencer Program ManagementAffiliate Program LeadershipCross-Functional CollaborationSocial Analytics Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Content MarketingPerformance ReportingContent DevelopmentAudience InsightsKPI ManagementCampaign MeasurementCommunity ManagementCreative JudgmentTrend AnalysisBudget Oversight

Soft Skills

Cross-Functional CommunicationStakeholder ManagementCollaborative ApproachCoaching and DevelopmentSolutions-Oriented Mindset

Industry Keywords

RetailFashionLifestyleEntertainmentConsumer Brands

About the role

Key responsibilities & impact

Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth
Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling
Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement
Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue
Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results
Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations
Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership

Requirements

What you’ll need

7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience
Proven success building social strategies and content that deliver audience growth, engagement, and business impact
Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals
Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach
Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom
New employment-based visa sponsorships are not supported