E-Commerce Specialist

Hotze Health & Wellness Center

. Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion .

Posted 10/8/2026contractRemote • Texas • United StatesMid-LevelSenior💰 $40 - $50 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies for supplement products, with a strong focus on ecommerce marketing, campaign management, and performance analysis. Proficient in leveraging data to drive customer acquisition and revenue growth through targeted marketing initiatives.

Highest-signal resume keywords

Product MarketingEcommerce MarketingCampaign StrategyEmail MarketingGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyCampaign ManagementPerformance ReportingMarketing AutomationProduct Launches

Soft Skills

Excellent WritingAnalytical SkillsOrganizational Skills

Tools & Technologies

KlaviyoCanvaLead PagesMetricoolGoogle Analytics

Industry Keywords

Supplement MarketingWellness MarketingCPG MarketingConsumer Product MarketingEcommerce Revenue Growth

About the role

Key responsibilities & impact

Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion
Create and manage product-focused campaigns to increase awareness, educate new audiences, and drive ecommerce purchases
Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative
Translate product quality, benefits, value, and differentiation into compelling messaging against premium supplement brands
Drive new unique guest acquisition and ecommerce revenue through product-specific marketing
Track campaign performance and report weekly, monthly, and quarterly
Use data to recommend improvements to traffic, conversion, repeat purchase behavior, and revenue growth
Provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries
Report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins

Requirements

What you’ll need

Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing
Ability to develop strategy and execute campaigns independently as an individual contributor
Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting
Desired platform experience including Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, and Google Analytics
Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption
Excellent writing, messaging, organization, and analytical skills
Ability to work 20 hours per week
Proven experience required for remote work

Benefits

Comp & perks

Flexible days and times
Remote work acceptable for a candidate with proven experience
Time in the Katy office is preferred
Compensation based on experience, performance, and measurable results