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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing projects, managing cross-functional teams, and optimizing marketing technology stacks. Proficient in project management and communication, with a strong focus on accuracy and brand consistency across marketing initiatives.
Highest-signal resume keywords
Project ManagementMarketing Technology OptimizationCross-Functional Team CollaborationHealthcare Marketing ExperienceExceptional Written Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Project ManagementMarketing Attribution ImplementationContent Review and ProofreadingData Handling and ReportingBudget Management
Soft Skills
Stakeholder CommunicationTeam ManagementMulti-Priority ManagementCollaboration
Tools & Technologies
HubSpotAsanaTelephonyGoogle ProductsWordPress
Industry Keywords
Healthcare MarketingService-Based OrganizationsDigital Asset ManagementMarketing OperationsBrand Consistency
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Lead marketing projects from kickoff through completion
- Set clear scope and priorities
- Communicate progress and risks to stakeholders
- Keep cross-functional teams aligned on goals, timelines, and budgets
- Coordinate website development and reconstruction, company communications, seasonal campaigns, marketing channel or platform migrations, ad management support, and new multichannel marketing campaigns
- Coordinate initiatives with marketing vendors and operations, sales, and customer service teams
- Evaluate, build, and optimize the marketing technology stack
- Own the accuracy and integrity of the marketing database
- Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across assets
- Oversee and maintain an organized digital asset library
- Manage relationships with marketing agencies, contractors, and vendors across web development, design, print, and promotional products
- Oversee scopes of work, deliverables, timelines, and budgets
- Monitor and respond to internal inbound marketing inquiries
- Escalate customer service or reputational issues to appropriate stakeholders
- Review content for accuracy, grammar, and brand consistency before publication
- Implement and test marketing attribution across marketing tools and data handling
- Track and report key metrics across dashboards and reports for marketing platforms
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
- 10+ years of experience in a marketing or healthcare administration role
- Experience in healthcare, home care, or service-based organizations highly preferred
- Demonstrated experience in project management
- Familiarity with marketing and healthcare operations tools
- Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, Telephony, Google Products, WordPress, or similar platforms
- Strong understanding of corporate marketing operations for a multi-state, multi-site organization
- Exceptional written communication, proofreading, and copy-editing skills
- Experience managing team members and collaborating across departments
- Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules
- Must be legally authorized to work in the United States
- Must be over 18
Benefits
Comp & perks- 401k
- Medical, Vision & Dental Insurance
- PTO
- Sick Time
- Floating Holidays
- Full-time remote-based position
- Approximately 5% travel depending on business needs, company events, or annual trainings