Chief Marketing Officer

How To MANAGE a Small Law Firm

. Develop marketing strategy, positioning and growth plans for each firm .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong strategic marketing skills with a focus on developing and executing marketing strategies that drive revenue and business growth for small law firms. Capable of coaching business owners on marketing performance while effectively managing budgets and measuring key performance metrics.

Highest-signal resume keywords

CMO ExperienceStrategic Marketing SkillsMarketing Budget ManagementCoaching and Relationship-Building SkillsExperience with Small Businesses

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionLead ManagementCAC AnalysisROI Measurement

Soft Skills

Coaching SkillsCommunication SkillsRelationship-Building Skills

Industry Keywords

Small Law FirmsBusiness GrowthMarketing PerformanceRevenue GenerationConsulting Experience

About the role

Key responsibilities & impact

Develop marketing strategy, positioning and growth plans for each firm
Turn strategy into campaigns and initiatives that get executed
Own and understand leads, CAC, cost per lead, conversion rates and ROI
Coach business owners on marketing performance and next steps
Connect marketing activity to revenue, profitability and business growth
Work directly with owners as their trusted marketing advisor
Serve a portfolio of small law firms while HTM provides clients, systems and support

Requirements

What you’ll need

CMO, Fractional CMO, VP, Head or Director of Marketing experience
Significant experience working directly with business owners or founders
Experience with businesses roughly in the $500K–$25M revenue range
Strong strategic marketing skills and the ability to execute
Comfortable owning marketing budgets and measuring performance
Able to explain marketing metrics in plain English
Strong coaching, communication and relationship-building skills
Experience as a fractional CMO or consultant is welcome
Must be located in one of the eligible states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA
Must be authorized to work in the U.S. without sponsorship
Full-time, exclusive position; cannot be combined with outside consulting practice or other employment

Benefits

Comp & perks

Full-time W-2 employee
Performance compensation with $182,000+ OTE
Benefits
100% remote
Multiple business owners to work with
No client prospecting or business development
Established systems and support