Sales Development Representative

How To MANAGE a Small Law Firm

. Respond promptly to assigned inquiries and contact prospective members by phone, email, and text using approved messaging and outreach procedures .

Posted 10/23/2026full-timeRemote • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in appointment setting and customer outreach, utilizing GoHighLevel for effective lead management and communication. Strong organizational skills and attention to detail are essential for coordinating schedules and maintaining accurate records.

Highest-signal resume keywords

Appointment SettingGoHighLevel ExperienceCRM ProficiencyEffective CommunicationStrong Listening Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Appointment SettingSales DevelopmentCustomer OutreachLead ManagementQualification Questions

Soft Skills

Clear CommunicationRapport BuildingAttention to DetailOrganizational SkillsAbility to Handle Objections

Tools & Technologies

GoHighLevelCRM Software

Industry Keywords

B2B ServicesLaw Firm OwnersMembershipsCoaching ProgramsEvent Follow-Up

About the role

Key responsibilities & impact

Respond promptly to assigned inquiries and contact prospective members by phone, email, and text using approved messaging and outreach procedures
Confirm law firm ownership, understand business challenges and goals, and assess fit against qualification criteria
Explain the purpose and expectations of the 60-minute Diagnostic
Address initial questions and scheduling concerns and involve a New Member Specialist when deeper conversation is needed
Book qualified owners into approved calendar availability
Confirm contact information, time zone, meeting details, and ability to attend the full appointment
Follow up with interested prospects who have not booked
Work assigned campaign, event, outbound, and reactivation leads
Support appointment confirmations and preparation
Coordinate personal outreach with automated reminders and the assigned New Member Specialist
Recover cancellations and missed appointments under the agreed process
Identify scheduling issues, support rescheduling, and update follow-up plans
Maintain accurate GoHighLevel (GHL) records, including lead source, qualification notes, contact preferences, outreach history, appointment status, and next action
Provide the assigned New Member Specialist with a clear handoff covering goals, challenges, fit, and relevant conversation history
Review results with the Member Specialist Lead, participate in call coaching, and share recurring questions and lead-quality feedback
Follow approved communication preferences and opt-out procedures

Requirements

What you’ll need

Experience in appointment setting, sales development, inside sales, or a comparable customer-facing role, with examples of effective outreach and follow-through
Clear, confident phone communication
Strong listening skills and ability to build rapport with law firm owners
Ability to ask focused qualification questions, handle initial objections, and explain the next step accurately
Experience using a CRM to document conversations, manage follow-up, and maintain reliable records
Strong organization and attention to detail when managing contacts, calendars, time zones, and handoffs
Comfort working toward measurable goals, receiving call feedback, and applying coaching
Preferred: Direct GoHighLevel experience
Preferred: Appointment setting for B2B services, memberships, coaching, or advisory programs
Preferred: Conversations with law firm owners
Preferred: Webinar or event follow-up
Preferred: Experience coordinating outreach with automated email and text sequences

Benefits

Comp & perks

Remote work within one specified location
Full-time employment