Director of Communications, Marketing & Events

HR Anew

. Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities .

Posted 10/27/2026full-timeAlexandria • Virginia • United StatesLead💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing targeted marketing campaigns, managing lead generation, and optimizing digital marketing performance. Proven ability to lead teams, oversee budgets, and produce large-scale events while maintaining brand consistency and delivering actionable insights.

Highest-signal resume keywords

Demand GenerationMarketing Funnel ManagementLead NurturingDigital Marketing PerformanceEvent Planning and Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationMarketing AnalyticsConversion OptimizationContent DevelopmentEmail MarketingSocial Media ManagementBrand CommunicationsPerformance ReportingStakeholder CommunicationProject Management

Soft Skills

People LeadershipCoachingCollaborationStorytellingPresentation Skills

Tools & Technologies

Microsoft 365Customer Relationship Management SystemsDigital Marketing PlatformsAnalytics Tools

Industry Keywords

FundraisingSponsorshipsMembership GrowthRetentionRevenue Opportunities

About the role

Key responsibilities & impact

Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities
Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders
Develop marketing initiatives supporting fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities
Execute marketing and communications plans while maintaining brand consistency
Oversee website content, email marketing, social media, search visibility, and digital campaigns
Monitor performance and use data to improve engagement and conversion
Develop narratives, reports, multimedia content, executive communications, and thought leadership opportunities
Lead planning, promotion, and production of organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences
Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes
Provide actionable insights to strengthen effectiveness and demonstrate results
Lead and develop assigned staff
Oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution
Report to the Chief Executive Officer with functional direction from the Fractional Chief Brand and Marketing Officer
Collaborate across CHC to translate approved strategies into measurable results

Requirements

What you’ll need

Bachelor's degree in communications, marketing, public relations, journalism, business, or a related field, or an equivalent combination of education and relevant professional experience
Eight or more years of progressive experience in marketing, communications, or a closely related discipline
Three or more years of experience supervising, coaching, and developing staff
Demonstrated success in demand generation, marketing funnel management, qualified lead development, and digital marketing performance
Significant experience planning and producing large-scale, national, multi-city, or complex stakeholder events
Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives
Proficiency with Microsoft 365, customer relationship management systems, digital marketing platforms, and analytics tools
Strong expertise in demand generation, marketing funnel management, lead nurturing, conversion optimization, and performance analytics
Exceptional writing, editing, storytelling, presentation, and stakeholder communication skills
Demonstrated success executing integrated marketing, digital engagement, and brand communications initiatives
Proficiency with customer relationship management systems, marketing platforms, analytics, and performance reporting
Effective people leadership, project management, budgeting, and vendor management capabilities

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
403(b) retirement plan
Vacation
Sick leave
Paid holidays
Additional benefits
Hybrid work schedule
Occasional evening or weekend commitments
Travel opportunities up to 30 percent