Digital Marketing – Campaign Specialist

HSO

. Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms .

Posted 11/6/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated B2B marketing campaigns across various digital platforms, with a strong focus on demand generation, audience targeting strategies, and performance optimization. Proficient in managing campaign execution from setup to reporting, leveraging data-driven insights to enhance engagement and conversion.

Highest-signal resume keywords

B2B Digital MarketingCampaign ManagementLinkedIn Campaign ManagerGoogle AdsDemand Generation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing CampaignsEmail MarketingLanding Page DevelopmentAudience SegmentationNurture CampaignsDigital AnalyticsConversion MeasurementUTM ManagementPerformance ReportingPaid Media Optimization

Soft Skills

Attention to DetailCollaborationIndependent Management

Tools & Technologies

Marketing Automation PlatformsCRM SystemsDigital Advertising PlatformsProgrammatic Advertising

Industry Keywords

B2B TechnologySaaSConsultingProfessional ServicesMicrosoft Ecosystem

About the role

Key responsibilities & impact

Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms
Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables
Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys
Manage campaign execution from setup through launch, optimization, and performance reporting
Execute digital programs supporting events and field marketing initiatives, including registrations, meetings, engagement, and post-event follow-up
Coordinate campaign activities with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders
Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant platforms
Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, and retargeting tactics
Evaluate new channels, advertising platforms, formats, and targeting approaches through testing
Monitor full-funnel performance, analyze results, manage budgets and media spend, and provide recommendations to improve engagement, conversion, lead progression, and pipeline contribution

Requirements

What you’ll need

3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field
Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization
Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads
Experience across paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels
Strong knowledge of B2B audience targeting strategies
Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform
Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth
Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting
Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes
Strong attention to detail and ability to independently manage campaign execution while collaborating across teams
Experience within B2B technology, SaaS, consulting, or professional services environments preferred
Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus

Benefits

Comp & perks

Competitive pay with a performance-based bonus
Unlimited paid time off
Flexible and affordable benefits program
Medical coverage
Dental coverage
Vision coverage
Flexible spending accounts
Health reimbursement account
401(k) plan with a company match
Dynamic and thriving work environment
Equal Opportunity Employer