Global Marketing Specialist

HT Micron Semicondutores S.A.

. Execute regular biweekly LinkedIn and digital marketing campaigns based on target customers, market segments, and priorities identified by the HMA Sales team.

Posted 11/7/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in coordinating marketing campaigns, managing digital content, and enhancing website usability within the semiconductor and technology sectors. Proficient in leveraging CRM systems and analytics tools to monitor campaign performance and improve marketing effectiveness.

Highest-signal resume keywords

Digital Marketing Campaign CoordinationCRM System ExperienceWebsite Redesign ManagementSemiconductor Industry FamiliarityCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarket ResearchCompetitive AnalysisProject ManagementContent DevelopmentWebsite Usability ImprovementUX/UI PrinciplesPerformance ReportingLead TrackingEvent Coordination

Soft Skills

CommunicationOrganizationProblem-SolvingCollaborationProactivity

Tools & Technologies

CRM SystemsDigital Marketing Analytics ToolsWebsite Development ToolsSocial Media PlatformsGraphic Design Software

Industry Keywords

SemiconductorElectronicsB2B MarketingTrade ShowsTechnical Marketing

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Execute regular biweekly LinkedIn and digital marketing campaigns based on target customers, market segments, and priorities identified by the HMA Sales team.
Coordinate campaign content, schedules, and deliverables with the Sales and Engineering teams.
Support market research, customer segmentation, and competitive analysis as requested by HMA and HQ.
Work with the Sales and Engineering teams to collect technical information and develop marketing collateral, presentations, brochures, and promotional content.
Prepare and coordinate English-language press releases, company news, and digital marketing materials.
Coordinate reviews and approvals with relevant internal stakeholders before publication.
Coordinate HANA’s participation in major semiconductor conferences and exhibitions, including ECTC, iMAPS, and Hot Chips.
Manage booth preparation, promotional materials, signage, graphics, and event logistics.
Work with HMA Sales, HQ, event organizers, and external vendors to ensure timely preparation and execution.
Support pre-event promotional activities and post-event lead follow-up.
Coordinate day-to-day marketing projects based on priorities and direction provided by the HMA Sales team.
Work closely with HMA, HQ, Engineering, and external contractors to manage project schedules, action items, and deliverables.
Proactively follow up with relevant teams to obtain necessary information, resolve outstanding issues, and keep projects moving forward.
Monitor progress, identify potential delays, and communicate project status to HMA and HQ.
Ensure marketing activities are executed effectively and completed within agreed timelines.
Maintain and update corporate website content and global social media channels.
Coordinate website redesign and enhancement initiatives.
Improve website content, visual design, functionality, and overall user experience with internal stakeholders and external providers.
Identify opportunities to improve website usability, navigation, and the presentation of HANA’s technologies and capabilities.
Manage schedules, deliverables, and follow-up activities related to website improvements.
Support the production of videos, animations, and other digital marketing assets.
Coordinate website integration with CRM and analytics tools.
Monitor campaign performance, including impressions, CTR, website traffic, and LinkedIn follower growth.
Prepare regular performance reports for HMA and HQ.
Work with Sales to identify opportunities to improve marketing effectiveness.
Coordinate the capture, organization, registration, tracking, and follow-up of leads through the CRM system.
Monitor follow-up status and provide regular updates to Sales.
Coordinate with external graphic designers, content developers, video producers, website developers, and marketing agencies.
Track project schedules, deliverables, and budgets.
Maintain a centralized marketing calendar covering campaigns, content releases, conferences, and promotional activities.
Coordinate schedules and deliverables across HMA, HQ, and external partners.

Requirements

What you’ll need

Experience in the semiconductor, electronics, technology, or other technical B2B industries.
Familiarity with semiconductor packaging, assembly, and testing technologies.
Experience coordinating international conferences, trade shows, and marketing campaigns.
Experience using CRM systems and digital marketing analytics tools.
Experience coordinating website redesign, website enhancement, or digital transformation projects.
Familiarity with UX/UI principles and website usability improvement.
Previous experience working with Sales and Engineering teams in a cross-functional environment.

Benefits

Comp & perks

Health and dental insurance
Meal and/or food allowance
Transportation allowance
Life insurance
Profit-sharing bonus (PLR)
Pharmacy benefit
Payroll-deductible loan program
Discounts at language schools and colleges.