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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales acumen in Convenience, Wholesale, and Grocery channels, with a focus on lead generation, relationship building, and achieving sales targets. Capable of managing a territory independently while providing insightful reporting and adapting to retail trends.
Highest-signal resume keywords
Field-Based Sales ExperienceLead GenerationRelationship BuildingSales Pipeline DevelopmentResults Driven
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyAccount ManagementRetail InsightsTarget AchievementMarket Research
Soft Skills
Engaging CommunicationOrganised Self-StarterTeam PlayerResilient AttitudeProblem-Solving
Certifications & Qualifications
Full Clean UK Driving License
Industry Keywords
Convenience ChannelWholesale ChannelGrocery ChannelSales ReportingRetail Trends
About the role
Key responsibilities & impact- Drive distribution and sales in Convenience, Wholesale and Grocery channels across the UK
- Report to the UK Field Sales Manager
- Represent Huel across the Northwest of England, the Southwest of England, or the Midlands
- Research and plan by locating the best stores for Huel products
- Generate leads, land new listings, and drive cash and carry sales
- Seek new sales opportunities under manager guidance
- Identify decision makers and build relationships with store managers and customers
- Work on multiple leads and new listings to hit monthly targets
- Provide weekly and monthly reporting on area and account performance versus targets
- Develop the sales pipeline and reference objectives to stay on track
- Identify underperformance and implement corrective plans
- Gather in-store consumer and retail insights and feed them back to the business
- Keep up to date with retail trends and in-store developments
- Make customers and store managers happy
- Plan your own diary and manage your own workload in the assigned territory
Requirements
What you’ll need- 1–2 years of experience in a similar field-based sales role, or readiness to step up and take on more ownership and a larger territory
- Energy and enthusiasm to roll up your sleeves and get involved from day one
- Organised self-starter able to plan your own diary and manage your own workload
- Comfortable working alone
- Team player willing to support the team
- Growth mindset and desire to learn and develop
- Engaging and persuasive communication skills
- Natural relationship builder
- Results driven and tenacious, with a strong desire to identify retail accounts and land and drive listings
- Resilient can-do attitude, comfortable dealing with challenging situations
- Entrepreneurial problem-solving ability
- Comfortable making first contact with depot managers and store managers to generate and convert leads
- Full clean UK driving license
- Willingness to complete appropriate pre-employment checks, which may include a Basic DBS check
Benefits
Comp & perks- 30 days annual leave PLUS bank holidays
- Free Huel
- 2 weeks a year to work remotely from anywhere
- Dog friendly workplace
- Paid Volunteering Days
- Free on-site gym with free classes
- Personal nutrition plan
- Free on-site wellness area offering infrared saunas and an ice bath
- Free 1-on-1 therapy provided by Self-Space
- Private Medical and Health insurance for you and your loved ones
- Free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success