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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading ecommerce performance, driving growth through CRM and lifecycle marketing, and improving conversion rates using customer insights and data-driven strategies. Proven ability to develop high-performing teams and enhance customer engagement through effective merchandising and retention initiatives.
Highest-signal resume keywords
Ecommerce Performance LeadershipCRM And Lifecycle MarketingConversion Rate OptimisationDigital MerchandisingTeam Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer InsightsSegmentationPersonalisationAutomated JourneysConversion Rate ImprovementAverage Order ValueRevenue Per VisitorRetention StrategiesData AnalysisSite Improvement
Soft Skills
Strong CommunicationCollaborationResourcefulnessExecution StandardsProblem-Solving
Tools & Technologies
Ecommerce PlatformsCRM SystemsAnalytics ToolsReporting SoftwareMarketing Automation Tools
Industry Keywords
Direct-To-ConsumerConsumer BrandSubscription BusinessCustomer EngagementLoyalty Initiatives
About the role
Key responsibilities & impact- Lead site, ecommerce, CRM, conversion rate optimisation, merchandising and retention efforts
- Build and deliver a roadmap improving conversion, average order value, revenue per visitor and repeat customer revenue
- Own CRO by using customer insights and performance data to identify friction, prioritise opportunities and run experiments across landing pages, product pages, basket and checkout
- Lead CRM and lifecycle marketing campaigns, segmentation, personalisation and automated journeys
- Drive retention and subscription growth through improved onboarding, relevant communications and seamless subscription experiences
- Strengthen customer engagement and advocacy through loyalty, Huel+, the app and Refer a Friend
- Collaborate with Brand and Content to create relevant customer journeys
- Improve digital merchandising through navigation, content, recommendations, bundles and product launches
- Partner with European market teams to improve local customer experiences and share successful approaches
- Lead and develop CRM, retention and merchandising specialists
- Collaborate with Growth, Brand, Creative, Product, Technology, Data and Commercial teams
- Build reporting, measure incremental revenue and margin, and scale effective initiatives for sustainable ecommerce growth
Requirements
What you’ll need- Strong experience leading ecommerce performance for a direct-to-consumer or consumer brand, with a proven track record of driving growth
- Hands-on CRM and lifecycle marketing experience, including segmentation, automated journeys, personalisation and retention
- Proven record of improving conversion through customer insight, experimentation and better site experiences
- Strong understanding of digital merchandising and ecommerce platforms
- Strong understanding of conversion, average order value, margin, subscription retention and customer lifetime value
- Experience leading and developing high-performing teams
- Ability to set clear priorities and maintain a high standard of execution
- Confidence using data to diagnose problems, challenge assumptions and make decisions
- Ability to work closely with technical teams to deliver site improvements
- Resourceful, hands-on approach with ownership and sensible trade-offs
- Strong communication and collaboration skills across teams and markets
- Bonus experience with subscription businesses, international ecommerce, lifestyle brands, customer engagement or loyalty initiatives
- Willingness to complete appropriate pre-employment checks, which may include a Basic DBS check and, where relevant, education verification, adverse media or social media screening, and credit or fraud checks
Benefits
Comp & perks- Hybrid working: Mondays, Tuesdays and Thursdays in the office; two remaining days may be worked from home
- 30 days annual leave plus bank holidays
- Free Huel
- Two weeks per year to work remotely from anywhere
- Dog friendly workplace
- Paid volunteering days
- Monthly gym membership contribution and free use of the HQ gym and group classes
- Personal nutrition plan
- Free 1-on-1 therapy provided by Self-Space
- Private medical and health insurance for employee and loved ones
- Free life insurance covering up to 4x salary
- Electric Car Scheme with onsite charging at HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success