Regional Sales Manager

Huel

. Drive sustainable sales growth and expand Huel’s distribution across the Northeast .

Posted 11/9/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales growth and managing distributor relationships within the food and beverage sector, with a strong focus on market development and account management in the Northeast region.

Highest-signal resume keywords

Food And Beverage Sales ExperienceDistributor ManagementMarket DevelopmentAccount ManagementPromotional Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Growth StrategiesMarket Activation PlanningForecasting InsightsPromotional Resource ManagementMarket Execution

Soft Skills

OrganisedSelf-MotivatedResults-DrivenIndependent WorkConfidence

Industry Keywords

Northeast Market KnowledgeIndependent AccountsRegional AccountsFoodservice ExperienceDSD Experience

About the role

Key responsibilities & impact

Drive sustainable sales growth and expand Huel’s distribution across the Northeast
Build relationships with distributor ownership, management and sales teams
Conduct regular ride-withs to understand market activity and drive execution
Lead sales meetings and portfolio presentations
Grow distribution footprint and improve visibility, availability and execution across existing accounts
Identify and develop new chain and key account opportunities
Manage independent and regional accounts, including promotional plans, distribution and profitability
Own promotional resources and sampling budgets
Plan and execute market activations and brand events
Provide leadership with consistent reporting, forecasting insights and market feedback
Connect distributors, customers and internal teams across the Northeast

Requirements

What you’ll need

5+ years’ experience in food and beverage sales
Proven experience driving growth through distributor management and market development
Strong knowledge of the Northeast market and its customers, distributors and opportunities
Experience managing independent and regional retail accounts
Willingness to travel extensively across the region, including overnight stays when required
Willingness to spend around 25–30 hours per week out in market
Organised, self-motivated and results-driven
Confidence to work independently and take ownership of the region
Experience within foodservice and DSD is a plus
Ability to work in a fast-paced environment and think differently

Benefits

Comp & perks

Flexible working hours
30 Paid Vacation Days PLUS Federal Holidays
Free Huel
2 weeks a year to work remotely from anywhere
401K Plan
Commuter Benefits
Enhanced Family Leave
Dog friendly
Monthly gym membership contribution
Own nutrition plan
Free 1-on-1 therapy provided by BetterHelp
Private Medical and Health insurance
Free life insurance
Paid Employee Referral Scheme
Biannual events to celebrate success