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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving sales growth within the food and beverage sector, with a strong focus on distributor management and market development in the Northeast region. Capable of building relationships and executing market activations to enhance brand visibility and availability.
Highest-signal resume keywords
Food And Beverage Sales ExperienceDistributor ManagementMarket DevelopmentNortheast Market KnowledgePromotional Resource Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Growth StrategiesMarket Activation PlanningForecasting InsightsAccount DevelopmentPortfolio Presentations
Soft Skills
OrganisedSelf-MotivatedResults-DrivenIndependent WorkAdaptability
Industry Keywords
FoodserviceDSDBrand GrowthMarket ExecutionCustomer Relationship Management
About the role
Key responsibilities & impact- Take ownership of the Northeast region and drive sustainable sales growth
- Expand Huel’s distribution and identify opportunities to get Huel into more hands
- Build relationships with distributor ownership, management and sales teams
- Conduct regular ride-withs to understand market activity and drive execution
- Lead sales meetings and portfolio presentations
- Improve visibility, availability and execution across existing accounts
- Identify and develop new chain and key account opportunities
- Own promotional resources and sampling budgets
- Plan and execute market activations and brand events
- Report to Huel leadership with forecasting insights and market feedback
- Connect distributors, customers and internal teams across the region
Requirements
What you’ll need- 3+ years’ experience in food and beverage sales
- Strong understanding of what it takes to grow brands in market
- Proven experience driving growth through distributor management and market development
- Strong knowledge of the Northeast market and its customers, distributors and opportunities
- Willingness to travel extensively across the region, including overnight stays when required
- Willingness to spend around 25–30 hours per week out in market
- Organised, self-motivated and results-driven
- Confidence to work independently and take ownership of the region
- Experience within foodservice and DSD would be a big plus
- Ability to work in a fast-paced environment and think differently
- Employment offers may be subject to background checks where permitted by law
Benefits
Comp & perks- Flexible working hours
- 30 Paid Vacation Days PLUS Federal Holidays
- Free Huel
- 2 weeks a year to work remotely from anywhere
- 401K Plan
- Commuter Benefits
- Enhanced Family Leave
- Dog friendly
- Monthly gym membership contribution
- Own nutrition plan
- Free 1-on-1 therapy provided by BetterHelp
- Private Medical and Health insurance, including free life insurance
- Paid Employee Referral Scheme
- Biannual events to celebrate success