Senior Paid Search Executive

Huel

. Own and scale Huel’s Google media strategy across Search, Performance Max, Demand Gen and Shopping .

Posted 10/6/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google media campaigns, including Search, Performance Max, and Demand Generation, while leveraging data analytics to drive revenue and customer acquisition. Proficient in audience strategy, conversion architecture, and automation of marketing tasks.

Highest-signal resume keywords

Google Search Campaign ManagementGoogle Shopping Campaign ManagementDemand Generation StrategyAnalytics Platforms (GA4, Heap)Conversion Architecture Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisProduct Feed OptimizationValue-Based BiddingServer-Side TrackingAudience StrategyVideo Creative BriefingAutomation with Scripts and APIsPerformance Max CampaignsCustomer Acquisition Strategy

Soft Skills

Analytical SkillsProactive AdaptabilityGrowth MindsetSelf-SufficiencyFast-Paced Environment Adaptability

Industry Keywords

Ad-TechMulti-Market CampaignsEnterprise Client-Level BudgetsPaid SocialBranding Consistency

About the role

Key responsibilities & impact

Own and scale Huel’s Google media strategy across Search, Performance Max, Demand Gen and Shopping
Develop, deploy and optimise Google media campaigns in every market where Huel trades
Report on and optimise LTV, CPA and ROI to maximise efficiency
Present data-backed business cases to improve revenue, ROI and customer acquisition
Own conversion architecture and signal quality, including first-party data, enhanced conversions, server-side tracking and value-based bidding
Maintain and improve product feeds
Own audience strategy for Demand Gen
Brief and iterate video-first creative assets with the creative team
Contribute to acquisition, revenue and customer LTV targets across key markets
Automate repeatable tasks using scripts, APIs and custom logic
Ensure unified messaging and consistent branding across Google marketing and communications
Build and run a hypothesis-led experimentation roadmap with clear hypotheses, clean tests and honest readouts

Requirements

What you’ll need

Around 4 years of relevant hands-on experience managing multi-market Google Search, Google Shopping and Demand Generation campaigns
Experience working for an agency, ad-tech or high-growth business
Experience optimising backend product feeds
Experience dealing with enterprise client-level budgets
Working knowledge of paid social
Ability to brief video creative and assess asset-level performance
Ability to distinguish weak hooks from weak audiences
Passion for Huel and paid search
Growth mindset and ability to learn quickly and develop new skills
Proactive and adaptable to changing trading patterns
Self-sufficient and fully competent in campaign management
Strong analytical skills
Experience using analytics platforms such as GA4 and Heap
Ability to work in a fast-paced environment and think differently
Successful completion of appropriate pre-employment checks

Benefits

Comp & perks

Hybrid working — Mondays, Tuesdays and Thursdays in the office; remaining two days may be worked from home
30 days annual leave plus bank holidays
Free Huel
Two weeks per year to work remotely from anywhere
Dog friendly workplace
Paid volunteering days
Monthly gym membership contribution
Free use of HQ gym, including group classes
Personal nutrition plan
Free 1-on-1 therapy through Self-Space
Private medical and health insurance for employee and loved ones
Free life insurance covering up to 4x salary
Electric car scheme with onsite charging at HQ
Cycle to Work Scheme
Enhanced family leave
Workplace Nursery Scheme
Paid employee referral scheme
Biannual success-celebration events