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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Google media strategies, including Search, Performance Max, and Demand Generation campaigns, while leveraging data analytics to drive revenue and customer acquisition. Proficient in automation and creative asset management to enhance campaign performance across multiple markets.
Highest-signal resume keywords
Google Search Campaign ManagementGoogle Shopping OptimizationDemand Generation StrategyAnalytics Platforms (GA4, Heap)Conversion Architecture Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance OptimizationData AnalysisProduct Feed ManagementBudget ManagementVideo Creative BriefingHypothesis-Led TestingAPI AutomationValue-Based BiddingFirst-Party Data Utilization
Soft Skills
Analytical SkillsProactive AdaptabilityCreative CollaborationCommunication SkillsAttention to Detail
Tools & Technologies
Google AdsAnalytics PlatformsScriptsAPIsCreative Asset Management Tools
Industry Keywords
Ad-TechHigh-Growth BusinessMulti-Market CampaignsCustomer AcquisitionReturn on Investment (ROI)
About the role
Key responsibilities & impact- Own, develop, deploy and optimise Huel’s Google media strategy across Search, Performance Max, Demand Gen and Shopping in every market where Huel trades
- Shape paid media strategy and lead structured experimentation
- Monitor account performance closely
- Report on and optimise LTV, CPA and ROI
- Present data-backed business cases to improve revenue, ROI and new customer acquisition
- Own conversion architecture and signal quality, including first-party data, enhanced conversions, server-side tracking and value-based bidding
- Maintain and optimise product feeds
- Own Demand Gen audience strategy
- Brief and iterate video-first creative assets with the creative team
- Contribute to acquisition, revenue and customer LTV targets across key markets
- Automate repeatable tasks using scripts, APIs and custom logic
- Ensure unified messaging and consistent branding across Google marketing and communications
- Build and run a hypothesis-led testing roadmap with clear hypotheses, clean tests and honest readouts
Requirements
What you’ll need- Around 4 years of relevant hands-on experience managing multi-market Google Search, Google Shopping and Demand Generation campaigns
- Experience working for an agency, ad-tech or high-growth business
- Experience optimising backend product feeds
- Experience dealing with enterprise client-level budgets
- Working knowledge of paid social
- Ability to brief video creative and assess asset-level performance
- Ability to distinguish weak creative hooks from weak audiences
- Strong analytical skills
- Experience using analytics platforms such as GA4 and Heap
- Self-sufficient with fully competent campaign management and flawless execution
- Quick to learn and proactive in adapting to changing trading patterns
- Passion for paid search, Huel and the work
- Ability to work in a fast-paced, creative and data-driven environment
- All employment offers are conditional upon appropriate pre-employment checks, which may include a Basic DBS check and, where relevant, education verification, adverse media or social media screening, and credit or fraud checks
Benefits
Comp & perks- Hybrid working: Mondays, Tuesdays and Thursdays in the office; remaining two days optionally worked from home
- 30 days annual leave plus bank holidays
- Free Huel
- Two weeks per year to work remotely from anywhere
- Dog friendly workplace
- Paid volunteering days
- Monthly gym membership contribution and free use of the HQ gym, including group classes
- Personal nutrition plan
- Free 1-on-1 therapy provided by Self-Space
- Private medical and health insurance for employee and loved ones
- Free life insurance covering up to 4x salary
- Electric Car Scheme with onsite charging at HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success