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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in UI/UX design with a focus on e-commerce, optimizing customer journeys, and driving conversion rates. Proficient in user research, usability testing, and translating insights into impactful design solutions.
Highest-signal resume keywords
UI/UX DesignE-Commerce ExperienceUser ResearchUsability TestingConversion Rate Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
UI/UX DesignUser ResearchUsability TestingConversion Rate OptimizationDesign System DevelopmentData-Driven DesignCustomer Journey MappingA/B TestingWireframingPrototyping
Soft Skills
Strong Communication SkillsAdvocacy for UXCollaboration
Certifications & Qualifications
Basic DBS Check
Industry Keywords
DTCCustomer JourneyConversion-FocusedDigital FeaturesRetention Flows
About the role
Key responsibilities & impact- Drive growth and elevate the customer journey across Huel’s e-commerce platform
- Optimize conversion, retention, and usability across Huel.com, the customer account area, and internal business tools
- Design and optimize experiences across the e-commerce site, account area, and internal tools
- Partner with Engineering, Marketing, Creative, and Content teams to launch high-impact digital features
- Collaborate with the Senior UI/UX Designer on data-driven, user-first solutions aligned with commercial goals
- Support and scale the design system to improve consistency and development efficiency
- Run UX research studies to understand customer pain points and motivations
- Contribute to the UX roadmap and prioritize enhancements driving conversion, average order value, and lifetime value
- Design the full customer journey, including landing pages, product detail pages, checkout, post-purchase, and retention flows
Requirements
What you’ll need- Around 3–4 years of experience in UI/UX design
- Experience ideally within an e-commerce, DTC, or conversion-focused environment
- Strong portfolio demonstrating measurable improvements in CVR, AOV, or retention
- Hands-on experience with user research and usability testing
- Ability to translate research insights into design solutions
- Experience across the full UX process, from discovery to design and iteration
- Experience collaborating with growth, performance marketing, or CRO teams is a bonus
- Strong communication skills and ability to advocate for UX while balancing business goals and technical constraints
- Successful completion of appropriate pre-employment checks, which may include a Basic DBS check, where applicable
Benefits
Comp & perks- Hybrid working: Mondays and Thursdays in the office; the remaining three days may be worked from home
- 30 days annual leave plus bank holidays
- Free Huel
- Two weeks per year to work remotely from anywhere
- Dog-friendly workplace
- Paid volunteering days
- Free on-site gym and classes
- Personal nutrition plan
- Free 1-on-1 therapy provided by Self-Space
- Private medical and health insurance for the employee and loved ones
- Free life insurance covering up to 4x salary
- Paid employee referral scheme
- Biannual success celebration events