Associate, Brand Strategy and Activation

Humana

. Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation .

Posted 10/26/2026full-timeRemote • United StatesMid-Level💰 $71,100 - $97,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and management, with a strong focus on project coordination, stakeholder alignment, and the execution of integrated marketing campaigns. Proficient in developing brand strategies, guidelines, and training materials while effectively collaborating across cross-functional teams.

Highest-signal resume keywords

Brand Marketing ExperienceProject Management SkillsIntegrated Marketing CampaignsStakeholder EngagementBrand Positioning Understanding

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand ManagementCampaign DevelopmentProject CoordinationMessaging FrameworksPerformance Metrics MonitoringTraining Material DevelopmentPlaybook CreationRisk IdentificationSolution DevelopmentConsumer Insights Application

Soft Skills

Communication SkillsCollaboration SkillsRelationship-Building SkillsPresentation SkillsAdaptability

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

HealthcareInsuranceFinancial ServicesConsumer Packaged GoodsRegulated IndustryMatrixed OrganizationAgency EnvironmentClient-Services Setting

About the role

Key responsibilities & impact

Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation
Translate brand strategies into campaigns, communications, experiences, and customer touchpoints
Coordinate implementation of major brand initiatives across marketing, communications, customer experience, digital, media, and business teams
Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience
Develop and maintain playbooks, toolkits, guidelines, templates, training materials, and adoption resources
Support education, training, and engagement efforts for consistent application of brand strategy
Facilitate stakeholder meetings and document decisions and action items
Drive accountability across teams and keep initiatives moving forward
Support brand strategy governance and provide guidance on positioning, messaging, visual identity, and tone of voice
Partner with internal teams and agency partners on brand initiatives and activation
Monitor brand health, campaign, and activation performance metrics
Identify risks, dependencies, and opportunities, elevate issues, and help drive solutions

Requirements

What you’ll need

Bachelor's degree
3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field
Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives
Understanding of brand positioning, messaging frameworks, and brand management principles
Strong project management, communication, and collaboration skills
Strong written, verbal, presentation, and relationship-building skills
Ability to collaborate effectively across cross-functional teams
Ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment
Comfort operating in ambiguity and helping define plans, processes, and next steps
Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information
Self-provided internet service with at least 25 Mbps download and 10 Mbps upload speed
Preferred: Degree in Marketing, Communications, Business, or related field
Preferred: Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry
Preferred: Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources
Preferred: Experience leveraging consumer and market insights for strategic decision-making
Preferred: Experience in a highly matrixed organization, agency environment, or client-services setting
Preferred: Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives
Preferred: Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes
Preferred: Experience working with creative agencies or external partners
Preferred: Experience facilitating workshops, training sessions, or stakeholder working meetings

Benefits

Comp & perks

Bonus incentive plan based on company and/or individual performance
Medical benefits
Dental benefits
Vision benefits
401(k) retirement savings plan
Paid time off
Company holidays
Personal holidays
Paid parental leave
Paid caregiver leave
Short-term disability
Long-term disability
Life insurance
Work-from-home arrangement
Occasional travel to Humana offices for training or meetings