Lead, Onboarding Marketing

Humana

. Lead day-to-day operations of an assigned marketing pod .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $126,300 - $173,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, CRM marketing, and journey orchestration while effectively leading agile teams and managing complex, cross-functional workstreams. Proven ability to enhance operational processes and drive stakeholder alignment in a fast-paced environment.

Highest-signal resume keywords

Lifecycle MarketingAgile Team LeadershipOmni-Channel MarketingAdobe Experience PlatformStakeholder Alignment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing OperationsCustomer EngagementJourney OrchestrationData ManagementReporting Solutions

Soft Skills

CommunicationOrganizationProblem-SolvingInfluencing Without AuthorityTeam Effectiveness

Tools & Technologies

Adobe Journey OptimizerMarketing Automation

Industry Keywords

HealthcareInsuranceMedicareMedicaidRegulated Industries

About the role

Key responsibilities & impact

Lead day-to-day operations of an assigned marketing pod
Translate journey strategies into actionable plans and scalable member experiences
Oversee execution within Adobe Experience Platform
Own pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication
Coordinate across communications strategy, analytics, business stakeholders, channel partners, and execution teams
Ensure priorities are clear, work is effectively planned, and stakeholder commitments are delivered consistently and with quality
Identify and communicate initiatives that enhance product and service positioning and offerings to members
Perform analytic functions including modeling data management or reporting solutions
Advise executives on functional strategies, often segment-specific
Exercise independent judgment and decision-making on complex issues
Improve team effectiveness, delivery predictability, operational processes, and speed-to-market
Build a high-performing, accountable pod culture and remove barriers to execution
Maximize platform capabilities and drive reliable delivery contributing to member and business outcomes

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience
5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines
2+ years of experience leading agile teams, pods, or cross-functional initiatives
Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities
Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation
Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment
Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment
Strong facilitation, communication, organization, and problem-solving skills
Ability to influence without direct authority and build accountability across diverse teams
Position operates on Eastern Standard Time hours
Ability to meet home internet requirements of at least 25 Mbps download and 10 Mbps upload
Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information
Up to 10% travel may be required
Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries
Preferred: experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms

Benefits

Comp & perks

Bonus incentive plan based on company and/or individual performance
Medical benefits
Dental benefits
Vision benefits
401(k) retirement savings plan
Paid time off
Company holidays
Personal holidays
Paid parental leave
Paid caregiver leave
Short-term disability
Long-term disability
Life insurance
Remote work
Occasional travel to Humana offices for training or meetings
Dedicated home workspace to protect member PHI/HIPAA information
Humana internet service requirements/support for home or hybrid employees