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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies and campaigns, with a strong focus on B2B healthcare and pharmacy sectors. Proven ability to manage cross-functional partnerships and deliver compelling communications that drive business growth and customer engagement.
Highest-signal resume keywords
Integrated Marketing CampaignsB2B Marketing ExperienceProject Management SkillsSales Enablement ResourcesHealthcare Marketing Regulations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign ExecutionPerformance Data AnalysisKPI DefinitionCollateral ManagementDigital Content CreationEmail MarketingWebinar PlanningEvent CoordinationMarket Trend Analysis
Soft Skills
Exceptional Communication SkillsCross-Functional CollaborationStakeholder Relationship BuildingComplex Information TranslationTime Management
Tools & Technologies
CRM PlatformsMarketing Automation ToolsAnalytics PlatformsSales Enablement Tools
Industry Keywords
B2BHealthcarePharmacyRegulated IndustriesProvider AudiencesPayer AudiencesPBMPharmaceutical ManufacturerReferral-Based Healthcare MarketingCompliance Review Processes
About the role
Key responsibilities & impact- Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives
- Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications
- Create and manage collateral, presentations, toolkits, digital content, videos, case studies, and other marketing assets
- Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners
- Plan and execute targeted campaigns across email, paid media, webinars, events, conferences, and field activations
- Apply customer insights, market trends, and performance data to improve marketing effectiveness
- Partner with analytics teams to define KPIs, evaluate results, and communicate business impact
- Build relationships with internal stakeholders and external partners to support strategic business goals
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience
- 3+ years of progressive marketing experience
- Experience developing and executing marketing strategies and initiatives supporting business objectives, growth, customer engagement, or market expansion
- Experience partnering with sales, business development, account management, or other client-facing teams
- Exceptional written and verbal communication skills
- Ability to translate complex information into clear, compelling messaging, presentations, and executive-level storytelling
- Strong project and program management skills
- Ability to manage multiple concurrent priorities, timelines, deliverables, and stakeholders
- Ability to build effective cross-functional partnerships
- Preferred: experience in B2B, healthcare, pharmacy, regulated industries, or similarly complex business environments
- Preferred: experience in pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing
- Preferred: understanding of provider, payer, PBM, pharmaceutical manufacturer, or other healthcare audiences
- Preferred: familiarity with healthcare marketing regulations and compliance review processes
- Preferred: experience with CRM, marketing automation, sales enablement, or analytics platforms
- Preferred: experience managing agency relationships, vendors, or marketing budgets
- Must work Eastern Standard Time hours
- Home internet with minimum 25 Mbps download and 10 Mbps upload speeds
- Dedicated workspace without ongoing interruptions to protect PHI/HIPAA information
Benefits
Comp & perks- Bonus incentive plan based on company and/or individual performance
- Medical, dental, and vision benefits
- 401(k) retirement savings plan
- Paid time off
- Company and personal holidays
- Paid parental and caregiver leave
- Short-term and long-term disability
- Life insurance
- Occasional travel to Humana offices for training or meetings may be required