Managing Director – Global Web Marketing

Humane World for Animals

. Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs .

Posted 9/26/2026full-timeRemote • United StatesLead💰 $95,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs
Manage web marketers, agencies, and external resources for redesigns, rebuilds, platform improvements, and maintenance
Develop a long-term platform stability and optimization roadmap focused on accessibility, performance, and conversion efficiency
Architect the overarching web content framework and governance model
Lead the team responsible for maintaining cohesive, integrated user experiences across websites
Manage and develop the web marketing team, including hiring, training, workload management, performance reviews, goal setting, and professional development
Collaborate with senior leadership to establish a multiyear global web strategy
Oversee enterprise-level web governance, policies, global content strategy, website requests, and the complete website lifecycle
Define tools, assets, and budgets needed to maintain web properties
Evaluate, report on, and improve website effectiveness using conversion, usability, performance, and mission-clarity metrics
Ensure website measurement and reporting support fundraising, advocacy, mission, and brand consistency
Ensure content follows internal brand style guidelines and content best practices
Evaluate and implement emerging technologies, including AI discovery and search developments
Provide strategic web marketing guidance and participate in organization-wide efforts
Stay current with web platform, digital governance, and nonprofit digital strategy trends

Requirements

What you’ll need

Bachelor's degree in English, Communications, Marketing, or another relevant field, or equivalent work experience required
At least 10 years of experience in marketing, with a concentration on web platforms required
Minimum of 5 years of management experience required
Experience executing online content strategies focused on clarity, authority, and conversion effectiveness rather than traffic growth alone
Demonstrated AI literacy, including understanding how AI-driven systems affect content discovery, attribution, accuracy, and trust
Experience supporting nonprofit organizations strongly desired
Experience partnering with online advocacy and fundraising teams to support conversion and trust building
Experience with content management systems, online conversion tools, web analytics tools, and project management systems
Engaging Networks and Drupal experience a plus
Proficiency with Google Analytics and Google Search Console
Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge preferred
Ability to lead skilled web professionals and set a strategic vision prioritizing trust, reliability, and conversion readiness
Strong problem-solving skills
Solid understanding of basic HTML required
Knowledge of staff management practices and ability to establish accountability and expectations
Excellent organizational, planning, and time management skills
Critical thinking and analytical skills
Excellent written and oral communication skills
Creativity, initiative, and self-direction
Ability to work independently and delegate effectively
Ability to build and maintain cross-organizational relationships
Attention to detail and commitment to high-quality outcomes
Familiarity with and interest in animal protection issues strongly desired
Ability to work Eastern Time hours and maintain flexibility for other time zones and occasional work outside standard business hours