Head of Paid Ads – Performance Marketing Lead, TikTok Ads

HumanIT Digital Consulting

. Own and optimise paid user acquisition for a consumer subscription app across international markets .

Posted 10/25/2026full-timeRemoteSenior💰 €50,000 - €100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid user acquisition strategies for consumer subscription apps, utilizing metrics such as CAC, ROAS, and LTV for budget allocation and campaign optimization. Proficient in managing significant advertising budgets and collaborating with creative teams to enhance UGC advertising effectiveness.

Highest-signal resume keywords

Paid User AcquisitionTikTok Ads ManagementCAC, ROAS, LTV AnalysisSQL ReportingMixpanel Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingBudget ManagementUGC Advertising OptimizationData AnalysisCampaign Decision-Making

Soft Skills

Analytical SkillsCollaborationAutonomous ApproachCreative Iteration Guidance

Tools & Technologies

MixpanelCustomer.ioPostHogGoogle AdsMeta Ads

Industry Keywords

Consumer Subscription AppsEdTechInternational MarketsB2B MarketingDemand Generation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and optimise paid user acquisition for a consumer subscription app across international markets
Scale acquisition and guide creative testing
Use CAC, ROAS and LTV to allocate budgets and make campaign decisions
Manage TikTok Ads as a core paid acquisition channel
Work across Meta Ads, Google Ads/UAC and Apple Search Ads
Brief, test and iterate UGC advertising with designers or creative teams
Build reporting and independently extract actionable insights using spreadsheets, SQL and/or dashboards
Use tools such as Mixpanel, Customer.io or PostHog
Collaborate with an international team on a fast-growing AI-powered EdTech learning platform used by more than 1.5 million students worldwide

Requirements

What you’ll need

4+ years of hands-on performance marketing experience, primarily in paid user acquisition for consumer/mobile apps
Proven experience personally managing paid advertising budgets above $100,000 per month
Strong hands-on TikTok Ads experience, including at least $50,000 per month in TikTok advertising investment
Experience with a consumer subscription app outside ecommerce, gaming and fintech
Experience developing, briefing, testing and optimising UGC-format advertising
Proven ownership of CAC, ROAS and LTV, with budget allocation decisions based on these metrics
Strong analytical skills and ability to build reporting and extract insights independently using spreadsheets, SQL and/or dashboards
Experience collaborating with designers or creative teams and using performance data to guide creative iterations
Familiarity with Mixpanel, Customer.io or PostHog
Comfort working across international markets and currencies
Hands-on, autonomous and pragmatic approach suited to a fast-moving startup
English C1 or equivalent professional fluency for daily collaboration with an international team
Currently based in Europe and available to start within two months
Lisbon preferred; Western or continental Europe preferred
Additional deep channel expertise in Meta Ads, Google Ads/UAC and/or Apple Search Ads preferred
Creative localisation experience across international audiences preferred
EdTech or learning-product experience preferred
B2B or demand-generation paid-channel experience, including LinkedIn Ads and Google Ads for lead generation, preferred

Benefits

Comp & perks

Stock options, subject to applicable terms
Fully remote work within Europe
No mandatory office attendance has been specified