Search Advertising and Social Media Manager – Google Ads, Meta Ads

HumanIT Digital Consulting

. Own paid digital advertising across the company's flanker brands .

Posted 9/21/2026full-timeRemote • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital advertising campaigns across Google Ads and Meta Ads, with a strong analytical ability to drive acquisition and sales growth. Proficient in utilizing performance metrics and insights to enhance campaign effectiveness and customer journey optimization.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementGA4 AnalyticsCampaign OptimizationDigital Customer Journey Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance MaxYouTube AdvertisingDisplay AdvertisingDemand GenerationCPA/CPO UnderstandingROAS AnalysisCVR OptimizationCTR MeasurementCPC Management

Soft Skills

Analytical SkillsCollaboration SkillsProactive MindsetCuriosityCommercial Mindset

Tools & Technologies

Google AdsMeta Ads ManagerGA4AI-Driven Campaign Automation Tools

Industry Keywords

Digital AdvertisingE-CommerceTelecommunicationsMulti-Market Marketing

About the role

Key responsibilities & impact

Own paid digital advertising across the company's flanker brands
Manage and optimize campaigns across Google Ads and Meta Ads for different brands, products, and target audiences
Set up and manage campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Meta
Monitor performance against business and marketing KPIs using GA4, Google Ads, and Meta Ads Manager
Analyze the full customer journey and conversion funnel
Identify drop-off points and turn insights into optimization actions across targeting, bidding, campaign structure, audiences, creatives, and budget allocation
Stay current on platform developments and AI-driven campaign solutions
Collaborate with e-commerce, analytics, creative, and commercial teams
Drive acquisition, sales, and growth for a leading Swiss telecommunications company

Requirements

What you’ll need

5+ years of hands-on experience managing Google Ads and Meta Ads campaigns
Strong knowledge of the Google advertising ecosystem, including Search, Performance Max, YouTube, Display, and Demand Gen
Proven ability to independently set up, manage, optimize, and scale campaigns
Strong experience with Google Ads, Meta Ads Manager, and GA4
Excellent analytical skills and confidence working with campaign and commercial performance data
Strong understanding of CPA/CPO, ROAS, CVR, CTR, CPC, revenue, and sales volumes
Good understanding of digital customer journeys, conversion funnels, and performance optimization
Commercial mindset with the ability to translate data and insights into concrete actions
Strong collaboration skills, with experience working across e-commerce, analytics, creative, and commercial teams
Proactive and curious mindset, with an interest in automation, AI, and emerging advertising technologies
High level of ownership and ability to work independently in a fast-paced environment
Fluent English (minimum C1 level)
Preferred: experience managing paid advertising across multiple brands or sub-brands simultaneously
Preferred: hands-on experience with AI-driven campaign automation tools and newer ad formats
Preferred: experience collaborating with international, multi-market marketing teams

Benefits

Comp & perks

Fully remote work from Portugal