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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative vision and strategy across consumer touchpoints, with a strong focus on brand development and campaign execution. Proficient in art direction, visual storytelling, and managing high-volume creative projects while collaborating with cross-functional teams.
Highest-signal resume keywords
Creative Strategy DevelopmentArt DirectionBrand DevelopmentDigital-First CreativeProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
TypographyLayoutVisual StorytellingCampaign DevelopmentPhotography DirectionVideo DirectionMotion Direction
Soft Skills
MentoringCommunicationFeedback Provision
Tools & Technologies
FigmaAdobe Creative CloudWrike
Industry Keywords
Health and WellnessCPGFitnessLifestyleConsumer-Facing Brands
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and evolve Humann’s creative vision across every consumer touchpoint
- Lead concept development for integrated brand and product campaigns from first idea through final execution
- Turn business, marketing, and growth objectives into creative strategy
- Lead and mentor the internal creative team of designers and copywriters
- Set art direction for photography, film, motion, and product imagery
- Direct outside production partners
- Build creative systems that maintain brand consistency across high-volume work
- Partner with Marketing, Growth, E-commerce, Retail, Amazon, and Product
- Lead creative reviews and provide feedback to strengthen the work
Requirements
What you’ll need- 8 - 12 years in design, advertising, or brand creative at the director or associate director level
- Experience building or evolving consumer-facing brands
- Health and wellness, supplements, CPG, fitness, or lifestyle experience
- Experience working alongside outside agencies
- Exceptional art direction, brand thinking, and campaign development, with strong typography, layout, and visual storytelling
- Fluency in digital-first creative: paid social, e-commerce, landing pages, email, and web
- Experience directing photography, video, motion, and production
- Ability to present creative thinking and communicate rationale confidently to senior leadership and cross-functional partners
- Ability to hold creative quality across a high volume of simultaneous projects
- Figma, Adobe Creative Cloud, and a project management platform (preferably Wrike)
- Applicants must be authorized to work for ANY employer in the U.S.
- Humann is unable to sponsor or take over sponsorship of an employment Visa at this time
Benefits
Comp & perks- Health/Dental/Vision/Life Insurance
- 401k Retirement Plan with company match
- Paid parental leave
- Quarterly stipend for our supplements
- Unlimited PTO
- Hybrid working model
