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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud for recruitment marketing communications, including campaign execution, audience management, and performance analysis. Strong organizational and communication skills are essential for managing multiple projects and collaborating effectively across teams.
Highest-signal resume keywords
Salesforce Marketing CloudRecruitment MarketingCampaign ExecutionProject ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email SchedulingAutomated Communication ConfigurationQuality Assurance ReviewsAudience DeploymentCampaign Performance MetricsEnrollment Funnel KnowledgeMarketing Automation ActivitiesData Accuracy ValidationCampaign OptimizationReporting Documentation
Soft Skills
Organizational SkillsInterpersonal CommunicationCollaborative TeamworkAdaptabilityWritten Communication
Tools & Technologies
SalesforceSlateMarketing Cloud Intelligence
Industry Keywords
Higher EducationEnrollment ManagementDigital MarketingMarketing OperationsClient Engagement
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Support the build, testing, launch, and ongoing maintenance of recruitment marketing communications within Salesforce Marketing Cloud.
- Assist with journey setup, audience deployment, email scheduling, mobile messaging coordination, and automated communication configuration.
- Build and deploy ad hoc communications supporting client recruitment, enrollment, and engagement goals.
- Conduct quality assurance reviews of campaigns, emails, automated journeys, and audience selections before launch.
- Perform weekly checks to confirm journeys and recurring communications are running as intended.
- Identify and escalate platform, campaign, data, or communication issues.
- Coordinate campaign launches across strategists, Salesforce Marketing Cloud specialists, designers, writers, and client stakeholders.
- Track timelines, dependencies, approvals, and deliverables.
- Maintain campaign execution, launch, quality assurance, calendar, and reporting documentation.
- Support project management across multiple concurrent client engagements.
- Assist with bi-weekly, monthly, and ad hoc client reports.
- Compile email, mobile, and automated journey performance metrics.
- Support Marketing Cloud Intelligence reporting, metric validation, and performance summaries.
- Validate campaign performance, journey activity, and data accuracy.
- Support campaign analysis and optimization recommendations.
- Apply enrollment-funnel knowledge to communication timing, audience logic, and messaging.
- Contribute to communication plans and content reviews.
- Support strategy, copy edits, audience builds, data pulls, and reporting as needed.
- Interpret funnel conversion, yield, and melt alongside campaign metrics.
- Support Slate communications builds and coordination where applicable.
- Participate in internal planning meetings and client calls.
- Translate recruitment marketing strategies into executable marketing automation activities.
- Contribute to continuous improvement of campaign operations, reporting, documentation, and client delivery models.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, higher education, or a related field.
- 1 to 3 years of experience in recruitment marketing, digital marketing, marketing operations, enrollment management, CRM administration, or campaign execution.
- Hands-on experience with Salesforce Marketing Cloud (required), with working knowledge of Salesforce.
- Experience in higher education admissions, enrollment management, or enrollment marketing, including an understanding of the student enrollment funnel.
- Familiarity with Slate is a plus.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written, verbal, and interpersonal communication skills.
- Ability to thrive in a collaborative, team-based environment and work effectively across technical, creative, and strategic teams.
- Comfort moving between strategy, execution, and reporting tasks as client needs shift.
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Wellness programs
- Eligibility to participate in Huron’s annual incentive compensation program