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Marketing Technology Manager
Husch Blackwell. Administer and support the firm’s marketing technology stack .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing technology systems, including CRM and digital marketing platforms, while ensuring data quality and user adoption. Proficient in project coordination, analytics, and providing training and support to enhance system usability and efficiency.
Highest-signal resume keywords
Marketing Technology AdministrationCRM ManagementData Quality and AnalyticsProject CoordinationTeam Supervision
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing TechnologyCRMEmail MarketingWebsite ManagementData AnalyticsSEODigital OptimizationReportingTroubleshootingData Management
Soft Skills
Analytical SkillsProblem-SolvingCommunication SkillsOrganizational SkillsInterpersonal Skills
Tools & Technologies
InterActionFoundationPower BITableauGA4SitecoreDrupalWordPressVutureConcep/Litera Marketing
Industry Keywords
Marketing OperationsDigital MarketingBusiness Development TechnologyLaw Firm ExperienceAI-Enabled Marketing
Tech Stack
Tools & technologiesDrupalSitecoreTableauWordPress
About the role
Key responsibilities & impact- Administer and support the firm’s marketing technology stack
- Manage day-to-day system maintenance, configuration, troubleshooting, and testing
- Coordinate upgrades, enhancements, integrations, and vendor-supported improvements
- Monitor platform performance and improve usability and efficiency
- Maintain system documentation, procedures, and training materials
- Supervise and provide day-to-day direction to marketing technology administrators and data stewards/specialists
- Support CRM and experience management platforms, including InterAction, Foundation, or similar systems
- Support data quality, data cleanup, user adoption, reporting, dashboards, and analytics
- Respond to user questions and troubleshoot system-related issues
- Support administration of the firm’s website, CMS, and digital marketing technologies
- Coordinate website updates, content publishing, and new page development
- Monitor website analytics and prepare performance reports
- Support SEO, accessibility, user experience, and digital optimization initiatives
- Manage mailing lists, audience segmentation, templates, workflows, and email automations
- Support client alerts, newsletters, event invitations, webinars, surveys, and other email marketing initiatives
- Develop recurring reports and dashboards and translate data into recommendations
- Participate in marketing technology implementation, requirements gathering, testing, QA, training, and launch activities
- Provide end-user support and guidance to attorneys and business professionals
- Create training materials, knowledge base articles, and quick-reference guides
- Support evaluation, testing, and implementation of firm-approved AI-enabled marketing technologies
- Identify automation and technology enhancement opportunities
- Support compliance, access permissions, records retention, data privacy, data integrity, and quality processes
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field
- 5+ years of experience supporting marketing technology, CRM, digital marketing, business development technology, or marketing operations
- Experience administering CRM, email marketing, website, or related business development technologies
- Strong project coordination and organizational skills
- Experience managing multiple priorities and deadlines simultaneously
- Excellent analytical, problem-solving, and troubleshooting skills
- Strong written and verbal communication skills
- Ability to work effectively with attorneys, business professionals, vendors, and technical teams
- Preferred: law firm or professional services experience
- Preferred: experience with InterAction, Foundation, Vuture, Concep/Litera Marketing, Power BI, Tableau, GA4, Sitecore, Drupal, WordPress, or similar platforms
- Preferred: experience supporting marketing automation and email marketing platforms
- Preferred: familiarity with CRM data management and reporting best practices
- Preferred: experience supporting implementation or migration of marketing technology systems
- Preferred: exposure to AI-enabled marketing and productivity tools
- Preferred: experience managing, supervising, or providing day-to-day direction to a team
- Please include a cover letter and resume when applying
- Principal Applicants Only
Benefits
Comp & perks- Medical and dental coverage
- Life insurance
- Short-term and long-term disability insurance
- Pre-tax flexible spending account for certain medical and dependent care expenses
- Employee assistance program
- Paid Time Off
- Paid holidays
- Participation in a retirement plan program after meeting eligibility requirements
- Discretionary bonus opportunities, dependent upon individual and firm performance
- Reasonable accommodations for individuals with disabilities